Our Client

Our client is a Singapore-based multinational food and beverage company specializing in the production and distribution of instant beverages, particularly coffee mixes and non-dairy creamers. With a strong presence across Asia, Eastern Europe, and other emerging markets, the company focuses on delivering affordable, mass-market products while continuously optimizing cost efficiency and product formulations. Its operations are supported by manufacturing facilities, including in Malaysia, and it actively competes with Chinese producers by exploring innovations in ingredients and production processes to maintain competitiveness in pricing and quality.

Key Responsibilities

• Identify export markets suitable for development and business growth in line with sales targets.
• Develop and execute strategic sales and promotional plans to achieve sales targets and budgets.
• Cultivate new sales leads, prepare quotations, follow up with prospective customers, and secure new business opportunities.
• Maintain and strengthen relationships with existing customers by conducting periodic visits, understanding customer needs, and identifying new business opportunities.
• Assist in achieving marketing and sales objectives by contributing market information and recommendations to strategic plans and reviews.
• Plan, develop, implement, and evaluate advertising, merchandising, and trade promotion programs.
• Improve product marketability and profitability by researching market opportunities, improving product packaging, and coordinating new product development.
• Plan, execute, and follow up on overseas sales trips, exhibitions, and trade show participation to support export business development.
• Assist in forecasting sales requirements.
• Prepare annual budgets, schedule expenditures, analyze variances, and initiate corrective actions where necessary.
• Resolve customer service and product quality issues promptly with the assistance of the factory team.
• Ensure compliance with the company's Food Safety System requirements, including HACCP, GMP, FSSC22000, BRC, IFS, and HALAL.
• Perform any other duties as assigned.

Requirements

• Diploma or above in a related field.
• Minimum 5 years of experience in Sales & Marketing.
• At least 5 years of experience in a supervisory or managerial role.
• Experience in identifying and developing export markets.
• Experience in sales planning and execution to achieve sales targets.
• Experience in overseas sales trips, exhibitions, and trade show participation.
• Experience in budgeting, forecasting, and sales planning.
• Familiarity with Food Safety Systems such as HACCP, GMP, FSSC22000, BRC, IFS, and HALAL.

Preferred Skills

• Strong communication and interpersonal skills.
• Good negotiation and relationship-building abilities.
• Strong planning and organizational skills.
• Proactive and results-oriented mindset.
• Ability to work collaboratively with cross-functional teams.
• Ability to manage multiple priorities and work under pressure.