About this Director, Media Analytics - LATAM role at SharkNinja
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Position Overview
We're seeking a Director, Media Analytics – LATAM to lead full-funnel media measurement — spanning social, digital, retail, and traditional channels — across Mexico, Brazil, and the growing LATAM market. This is a player-coach role: you'll directly manage our Social Analytics Manager for the region today, while building the broader team and operating model this function will need as it grows.
This role carries the same capabilities we're building across the org — AI-powered, agent-driven insight generation and strong stakeholder management — applied here across the full media mix, not just social. You'll be hands-on with the hardest analyses yourself while also shaping the longer-term vision for the team.
Key Responsibilities
- Regional Leadership: Serve as the media analytics lead for LATAM, developing strategy while also executing hands-on analytics work across the full media mix.
- Team Management & Development: Directly manage the region's Social Analytics Manager today, while shaping the team's future headcount, roles, and structure as it scales.
- Full-Funnel Analytics: Lead measurement across all media types — digital, social, retail, and traditional — integrating data into a single, holistic view of performance.
- AI-Driven Insight Generation: Direct the use of AI agents against media and marketing data to surface signal faster — orchestrating intelligent tools against good data, not manual reporting.
- Signal Detection: Proactively identify signals, anomalies, or emerging patterns in media and market data to flag risks or opportunities before they escalate.
- Macro Analysis: Assess how media investment contributes not just to channel-level optimization but to overall business efficiency and growth.
- Stakeholder Management: Serve as the go-to analytics partner across a broad and growing set of stakeholders — regional marketing, brand, social, and finance leaders — managing competing priorities with clarity and poise.
- Testing & Measurement Roadmaps: Drive the LATAM test-and-learn agenda, including MMM, attribution, incrementality, and rapid experimentation.
- Insight Communication: Deliver compelling, concise narratives that influence executives and accelerate decision-making.
Attributes & Skills
- Bachelor's or Master's degree in Marketing, Analytics, Statistics, Economics, or a related field.
- 8-10 years of experience in marketing/media analytics, with proven leadership responsibility.
- Deep expertise in media measurement across digital and traditional channels, with strong knowledge of social platform analytics (Meta, TikTok, YouTube, etc.) as well.
- Experience applying advanced data visualization, statistical modeling, and forecasting techniques.
- A genuine curiosity for AI-powered and agentic workflows, with a track record of using them to scale insight generation beyond what manual analysis could deliver.
- Ability to both do the work and set the vision for building a regional team — this role starts as a player-coach and grows from there.
- Strong stakeholder management skills, with proven ability to navigate a broad, cross-functional set of priorities across regional and global partners.
- Excellent communication, influencing, and executive presence.
- Fluency in Spanish and English required.
Work Environment
This is a primarily on-site role based in Mexico City, Mexico, with flexibility to work from home 1–2 days per week.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
-
For candidates based in all regions, please refer to this Candidate Privacy Notice.
-
For candidates based in China, please refer to this Candidate Privacy Notice.
-
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]
