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About this Digital Content & Copywriting Specialist | Journey Beyond role at Journey Beyond

Journey Beyond · Onsite · Adelaide, South Australia, Australia

Journey Beyond | Adelaide, SA | Full Time

 Ready to turn great stories into digital experiences that inspire people to travel?

 Join Journey Beyond and bring some of Australia’s most unique tourism brands to life online. You’ll create engaging content across a diverse portfolio of websites, helping guests discover new destinations, plan memorable experiences and move confidently from inspiration to booking.

 Why Join Us

  • Create content for a diverse portfolio of tourism brands
  • Shape a major multi-brand digital content project
  • Generous discounts on Journey Beyond travel and experiences
  • Study Assistance Program to support your development
  • Employee wellbeing benefits, including private health discounts and EAP

About the Role

You’ll combine storytelling, digital content management and performance insights to improve the online experience across a selection of Journey Beyond brands.

 From refreshing website copy and managing content in the CMS to improving search visibility and customer journeys, you’ll create content that is clear, engaging and designed to perform. You’ll work with Digital, Brand, Marketing and Operations teams to ensure every page reflects the right voice, supports the guest journey and contributes to commercial growth.

Key responsibilities include:

  • Create and edit engaging, brand-aligned digital content
  • Manage website updates, publishing and content quality
  • Improve content for SEO, GEO and online accessibility
  • Use performance insights to increase engagement and conversion
  • Partner with teams across our brands and operations

About You

You’re a confident digital writer who combines creativity with attention to detail and enjoys adapting content for different brands, audiences and online journeys.

You’ll bring:

  • Two or more years’ experience in digital marketing or content
  • Strong copywriting, editing and proofreading skills
  • Experience using a CMS, with Umbraco or Craft desirable
  • Knowledge of SEO, digital analytics and content optimisation
  • Strong organisation, communication and stakeholder management skills

Experience with tools such as Google Analytics, Google Tag Manager, Looker Studio or Microsoft Clarity will be highly regarded. An understanding of UX, website design and digital development processes will also support your success.

 About Us

Journey Beyond is Australia’s leading experiential tourism group, operating some of the country’s most iconic travelexperiences across rail, cruise, marine, accommodation and adventure tourism.  Our Corporate teams support a diverse portfolio of brands across Australia and New Zealand. Whether improving business processes, building commercial partnerships or supporting our operations, every team plays an important role in bringing memorable guest experiences to life.

 Successful candidates will be required to complete a National Criminal History Check as part of the recruitment process.

Requirements

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About Journey Beyond

Australia’s leading experiential tourism group, Journey Beyond, is privileged to operate 20 brands spanning the country and New Zealand, connecting guests to the land, and to each other.

Headquartered in Adelaide, Journey Beyond formed in 2016 and now comprises tourism brands including: iconic trains The Ghan, Indian Pacific, Great Southern, The Overland; premium small-group outback operator Outback Spirit; eco-luxury lodge Sal Salis Ningaloo Reef; aquatic adventures Cruise Whitsundays, Rottnest Express, Sailaway Port Douglas, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises and Journey Beyond Cruise Sydney; our tallest members, Melbourne Skydeck and Eureka 89; the historic Vintage Rail Journeys; The Telegraph Station in Alice Springs; Monarto Safari Resort; Exmouth Dive & Whalesharks Ningaloo, New Zealand coach tour specialist Grand Pacific Tours, and Voyages Tourism Australia.


Joining the Journey Beyond family, you will play an integral role in supporting our business as we continue to share special places and shape lasting memories for our guests.

See all jobs at Journey Beyond →

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