About this Digital Asset Management (DAM) Librarian role at Blue Cross and Blue Shield of North Carolina
Job Description
We are seeking a meticulous and compliance-focused Digital Asset Management (DAM) Librarian to manage and optimize digital assets across multiple DAM platforms within a healthcare environment. As a key member of the Digital Strategy team this role is critical in ensuring the secure, compliant, and efficient use of digital assets across websites, portals, and marketing channels.The ideal candidate will have a strong understanding of healthcare data privacy regulations, including HIPAA, and experience managing assets potentially containing or pertaining to PII and PHI. They will lead taxonomy governance, rights management, asset migration, and user training while maintaining the integrity and security of all digital content.
What You'll Do
Digital Asset Oversight:
- Manage digital assets across multiple DAM systems, ensuring secure storage and access.
- Enforce consistent metadata and taxonomy practices across all platforms.
- Ensure assets are appropriately classified, especially those containing or pertaining to PII or PHI.
Taxonomy & Metadata Management:
- Develop and maintain a unified taxonomy tailored to healthcare content.
- Train users on metadata standards and taxonomy usage, with emphasis on compliance.
- Continuously refine taxonomy to support evolving healthcare communication needs.
Compliance & Rights Management:
- Ensure all digital assets comply with HIPAA, GDPR, CCPA, and any other relevant healthcare or privacy regulations.
- Oversee digital rights management (DRM) and licensing for all assets.
- Implement access controls and audit trails for sensitive content.
Migration & Consolidation:
- Lead the planning and execution of asset migration between DAM systems.
- Identify and manage duplicate or outdated assets, ensuring secure disposal of sensitive data.
- Recommend strategies for content consolidation and DAM optimization.
Training & Support:
- Provide training and support to internal teams on DAM usage, taxonomy, and compliance.
- Develop user documentation and best practice guides.
- Act as the primary point of contact for DAM-related questions and issues.
Reporting & Auditing:
- Conduct regular DAM health audits, including compliance checks for PII/PHI handling.
- Generate reports on asset usage, taxonomy adherence, and system performance.
- Present audit findings and improvement plans to stakeholders.
What You Bring
- Bachelor’s degree in Library Science, Health Information Management, Digital Media, or a related field.
- 3+ years of experience in related field
- In lieu of degree, 5+ years of experience in related fields
Bonus Points (preferred qualifications)
- 3+ years of experience managing digital assets in a DAM system, preferably in a healthcare setting
- Strong understanding of HIPAA, PII, PHI, and healthcare data compliance
- Experience with asset migration and DAM consolidation projects
- Proficiency in DAM platforms (e.g., Adobe Experience Manager, Bynder, OpenText, etc.)
- Excellent organizational, analytical, and communication skills
Salary Range
At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.
*Based on annual corporate goal achievement and individual performance.
Skills
Adobe Experience Manager (AEM), Adobe Experience Manager (AEM) as a Cloud Service, Adobe Photoshop, Adobe Target, Business Intelligence (BI), Content Creation, Content Management, Content Management Systems (CMS), Data Analysis, Data Modeling, Data Science, Data Visualization, Digital Experiences, Enterprise Content Management System, Metrics Development, Online User Experience, Product Analysis, Reporting and Analysis, Search Engine Optimization (SEO), Statistical Models_____________________________________________________________________
JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on https://bcbsnc.wd5.myworkdayjobs.com/en-US/BCBSNC. If you have already provided your personal information that you suspect is fraudulent activity, please report it to your local authorities. Any fraudulent activity should be reported to: [email protected].
