Lead and manage Campaign Operations and Product Listing teams to ensure accurate, efficient, and timely execution of e-commerce campaigns and product content across digital platforms.

The role is responsible for driving operational excellence, developing team capabilities, improving workflows through data-driven decision-making, and collaborating closely with Technology, Marketing, and Design teams to enhance platform performance, content quality, and operational scalability

Key Responsibilities:

1. Team Leadership & Performance Management

• Lead, coach, and develop Campaign Operations and Product Listing teams to achieve operational KPIs and business objectives.
• Establish clear roles, responsibilities, performance standards, and accountability across both functions.
• Manage workload distribution, resource planning, team productivity, and execution priorities.
• Identify team capability gaps and implement structured development and performance improvement plans.
• Foster a culture of ownership, continuous improvement, and cross-functional collaboration.

2. Campaign Operations & CMS Management

• Oversee end-to-end campaign operations, including content setup, scheduling, publishing, quality assurance, and post-launch monitoring.
• Manage CMS operations, to ensure accurate and timely implementation of campaign assets and promotional content.
• Establish operational standards, workflows, and quality control processes to minimize errors and improve execution efficiency.
• Coordinate with Marketing, Design, and Technology teams to align campaign requirements, deliverables, and launch timelines.
• Identify opportunities for automation and system enhancements to reduce manual operations and improve scalability.

3. Product Listing & Content Quality Management

• Oversee product listing operations, including product information, images, content accuracy, and catalog quality.
• Establish and monitor product content quality standards to ensure consistency, completeness, and compliance with platform requirements.
• Drive improvements in product onboarding processes, content validation, and listing turnaround time.
• Collaborate with Commercial, Marketing, Design, and Technology teams to resolve content-related issues and improve product discoverability.
• Develop scalable workflows for product listing management, quality assurance, and continuous content improvement.

4. Cross-functional & Technology Collaboration

• Act as the key operational contact between Campaign Operations, Product Listing, Technology, Design, Marketing, and Commercial teams.
• Translate operational challenges and business requirements into clear system improvement requests and actionable solutions.
• Partner with Technology teams on CMS enhancements, workflow automation, system integrations, and operational issue resolution.
• Drive alignment on priorities, deliverables, timelines, and responsibilities across stakeholders.
• Manage escalations, resolve operational bottlenecks, and ensure timely issue resolution.

5. Data Analytics & Operational Excellence

• Define, monitor, and analyze operational KPIs covering productivity, accuracy, quality, turnaround time, and SLA performance.
• Develop performance dashboards and reporting frameworks to provide visibility into team capacity and operational performance.
• Use operational data to identify inefficiencies, recurring issues, and opportunities for process optimization.
• Lead workflow standardization, process improvement, and automation initiatives to increase efficiency and reduce repetitive manual tasks.
• Translate data insights into actionable improvement plans and measurable business outcomes.

Requirements

• Bachelor's degree or higher in Business Administration, Marketing, E-commerce, Digital Business, Information Systems, or related fields.
• At least 7–10 years of experience in E-commerce Operations, Digital Content Operations, Campaign Operations, or related functions, including 3–5 years in a people management role.
• Proven experience managing operational teams, developing employee capabilities, and driving measurable performance improvements.
• Strong understanding of CMS platforms, digital campaign execution, product listing operations, and e-commerce workflows.
• Strong analytical skills with proficiency in Excel / Google Sheets and experience using BI or dashboard tools such as Power BI or Looker Studio.
• Ability to interpret operational data, establish KPIs, and translate insights into practical improvement initiatives.
• Experience working cross-functionally with Technology, Marketing, Design, and Commercial teams.
• Strong project management, stakeholder management, problem-solving, and communication skills.
• Excellent Thai and English communication skills, both written and spoken, with the ability to coordinate effectively across technical and non-technical teams.

Preferred Qualification:

• Experience with Strapi or other headless CMS platforms.
• Experience with product information management (PIM), product catalog management, or content quality systems.
• Familiarity with Jira, workflow management tools, and Agile methodologies.
• Experience leading process automation, operational transformation, or platform enhancement projects.
• Knowledge of SQL, data visualization, or advanced reporting tools is an advantage.
• Experience in retail, omnichannel, marketplace, or large
• Experience leveraging AI-powered tools to improve operational efficiency, content quality, and workflow automation.
• Familiarity with AI applications in e-commerce operations, including product content enrichment, automated quality assurance, and campaign content management.
• Ability to identify, evaluate, and implement AI-driven solutions in collaboration with Technology teams to reduce manual workload and improve scalability.
• Understanding of AI workflow automation, including AI agents, is an advantages.