About this CV Marketing Manager role at Viatris
Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.
We have been included on number of award lists that demonstrate the impact we are making.
CV Marketing Manager 는 CV 포트폴리오의 전략적인 라이프사이클 관리와 중장기 사업 계획 수립을 통해 매출 및 수익 잠재력을 극대화하는 역할을 담당합니다. 시장 및 비즈니스 환경에 대한 깊이 있는 이해를 바탕으로 포트폴리오 전략을 수립·실행하며, 담당 제품의 성과와 지속적인 성장을 이끌어갑니다. CV Marketing Team을 리드하며, Head of Marketing – Korea에 보고합니다.
This position is responsible for maximizing the sales and profit potential of the CV portfolio through strategic product lifecycle management, long-term business planning, and effective leadership. This position reports directly to the Head of Marketing – Korea. This position has direct reports who are responsible for assigned product management.
Key Accountabilities and Responsibilities
Marketing Planning & Strategies Development
Lead development of Viatris marketing plans & strategic objectives.
Guide identification lifecycle opportunities including new indications, formulations, customer segments, pricing.
Guide the analysis of market/competitor dynamics for identification of issues.
Manage & lead brand marketing plan development and evaluation & review of brand plans developed also required.
Lead new product launch plan.
Implementation of Strategies & Tactical Guidance
Ensure effective implementation of respective brand strategies outlined in the operating plan.
Manage & re-distribute resources, modify &/or implement strategies to address any shortfalls / deviations that occur in financial goals.
Manage and support with development of accurate sales forecasts.
Manage product / therapeutic area / budgets as agreed within the marketing plan & modifications agreed throughout the year.
Ensure all marketing activities are aligned with internal/external codes of practice & approval procedures.
Review & approve promotional materials, programs and initiatives within agreed financial authority.
Enhance marketing effectiveness across marketing division.
Team Leadership & Organizational Development
Develop goals / objectives & effectively manage the performance of assigned marketing personnel through coaching, counseling, training, role development & personal direction.
Enhance and follow-up marketing career development plan.
Support recruitment, development, and retaining of talent across the marketing organization.
Interaction with Customer & Cross Functional Team Working
Ensure adequate brand advocacy through effective interaction.
Ensure the working relationship between relevant functions / personnel is being effectively managed by the team to maximize the effective implementation of brand & portfolio strategy.
Companywide Initiatives
Support & provide input into companywide initiatives and actively participate in the activities / initiatives.
Skills, Knowledges, Qualifications and Experience
Strong strategic/logical thinking and market analytics
Strong communication and interpersonal skills
Strong change agility, innovation, and creativity
High ethical standards to comply with Viatris global compliance policy
New product launch experience preferred
Drive innovation culture: Forward-thinking, agile, and open to embracing change
APPLICATION DEADLINE: 2026-10-02 (Fri)
* 후보자의 경력 및 역량 수준에 따라 최종 직급 및 Position Title 은 변경될 수 있습니다.
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
Viatris is an Equal Opportunity Employer.
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