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About this Customer Marketing Manager – Fixed Term Contract role at Mars

Mars · Onsite · AUS-Victoria-Melbourne

Job Description:

Here at Royal Canin we are passionate about cats and dog and have an exciting opportunity for a Customer Marketing Manager – Pet Professional (PRO).


In this role you will be responsible for the development and deployment engaging customer related marketing activities that drive brand awareness and engagement with our customers. An ANZ role, our customers include Breeder and Boarding Customers, as well as Shelter and Rescue organisations across ANZ. This role also supports both Royal Canin® and Eukanuba™ brands.


This is a highly varied role which works closely all teams across our business including Cross Pillar Marketing Teams, Corporate Affairs, Sales and Supply, and would suit someone with a genuine interest in learning all aspects of the business as it relates to our Pillar.


What's exciting about this role is that it’s a great platform from which to create a long-term career within a business where you can live and breathe your development through great tools and support as well as through collaboration and engagement with an amazing diverse sales team for even greater support.


What are we looking for?


  • Consumer Goods experience including NPD and Product Launches.
  • Marketing generalist with experience across traditional marketing, digital and social, ideally with a Bachelor’s in Marketing.
  • Highly organised and detail orientated.
  • Creative with a knack for processes coordination, and a passion for pets!

What will be your key responsibilities?


  • Manage and activate the PRO Marketing & Promotional calendar across our breeder and boarding
  • Plan & Manage the content calendar and execution within breeder and boarding customers
  • Manage all New Product Development requests and launches within our Pillar.
  • Development and creation of all marketing materials including print, digital, signage and POS.
  • Ensure marketing activities are within budget and correct processes are followed for purchase orders and approvals.
  • Work closely with the PRO Pillar Lead to develop engaging event concepts and focus’s.
  • Work cross pillar to leverage Health Marketing activities for PRO

What can you expect from Royal Canin?


  • Pet focused culture where we put the health of cats and dogs first.
  • Awarded #4 (over 1000 employees category) in the 2020 Best Places to Work study by Great Place to Work Australia.
  • Genuine focus on your development with access to world class training.
  • Global health and wellbeing program to support work-life balance
  • Opportunity to make a difference with our volunteer and ambassador program

About us:

What do MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, MASTERFOODS® and ROYAL CANIN® have in common? They’re all made by Mars. We’re a family-owned, principle led business that’s been making products for people (and the pets they love) for more than 100 years. Together, our 125,000+ Associates around the world are empowered to take action every day towards the world we want tomorrow. Because we know, the world we want tomorrow starts with how we do business today.


For more information visit careers.mars.com

Mars Australia & New Zealand is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. As we prefer to manage all sourcing directly, introductions via agency will not be accepted.


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About Mars

Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action e

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