Content is a key element of how Cisco's integrated marketing campaigns come to life and we're looking for a Content Strategy Lead to shape a new campaign for AI Infrastructure buyers. This is a rare chance to build, not just maintain: to reimagine how content gets created in the age of AI, experiment with new formats, and create content buyers genuinely value —the kind that builds trust and drives our most important priorities as a result.

You'll work cross-functionally to build a strategy and drive execution of demand-generating content across the funnel, from thought leadership to conversion and promotional assets. You'll partner closely with product marketing, partner marketing, campaign strategists and planners, and demand channel experts to turn insights into content that addresses customer needs, stands out in a noisy market, and drives measurable engagement. You'll treat AI as a creative collaborator to move faster, think bigger, and continuously raise the bar. You’ll mentor writers and manage agencies who support the campaign, guiding the work product and ensuring alignment with campaign priorities.

What You'll Do

• Architect strategy that drives pipeline. Build demand generation content strategies by synthesizing customer and sales feedback, search and gen AI trends, existing content gaps, and product messaging to map content directly to top company priorities.
• Embrace AI in the content lifecycle. Pioneer how AI transforms content at scale, from ideation to performance.  
• Set the creative bar. Own content quality across all asset types, flexing between formats and pushing the supporting team and agencies to maintain standards
• Go deep on marquee work. Write and edit anchor assets, including sponsored articles, web pages, video scripts, and more for quality, originality, and strategic alignment.
• Sharpen promotional content. Edit email, social, and paid media copy for messaging, brand voice, and engagement.
• Influence across the org. Prioritize content that serves the audience first while balancing business objectives, aligning technical and senior stakeholders.
• Tell the performance story. Present strategies and results to senior leadership with clarity on what's working, what isn't, and what's next.
• Measure what matters. Analyze performance and use engagement metrics to refine strategy and drive toward pipeline, managing workflows in tools such as Asana and Workfront.

Minimum Requirements

• 6–8 years in content strategy/content marketing

• A track record of building full-funnel content strategies that drive demand
• Strong hands-on writing and editing across formats, from long-form reports to promotional copy

Preferred Requirements

• A genuine excitement for AI and a hands-on track record of using AI tools to create better content, faster, plus the ability to upskill a team in AI-powered workflows.
• Experience in B2B technology marketing and writing for an enterprise networking or IT buyer.
• Excellent stakeholder management and influencing skills, plus strong analytical and presentation skills.
• Experience managing workflows and employees, contractors, and agencies in tools such as Asana and Workfront.

Why Cisco? 

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. 

We are Cisco, and our power starts with you. 

Message to applicants applying to work in the U.S. and/or Canada:

Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications, education, certifications, and/or training. The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long-term disability coverage, and basic life insurance. Please see the Cisco careers site to discover more benefits and perks.  Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:

• 10 paid holidays per full calendar year, plus 1 floating holiday for non-exempt employees

• 1 paid day off for employee’s birthday, paid year-end holiday shutdown, and 4 paid days off for personal wellness determined by Cisco

• Non-exempt employees** receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full-time employees

• Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations)

• 80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next

• Additional paid time away may be requested to deal with critical or emergency issues for family members

• Optional 10 paid days per full calendar year to volunteer

For non-sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components, subject to the applicable Cisco plan. For quota-based incentive pay, Cisco typically pays as follows:

• .75% of incentive target for each 1% of revenue attainment up to 50% of quota;

• 1.5% of incentive target for each 1% of attainment between 50% and 75%;

• 1% of incentive target for each 1% of attainment between 75% and 100%; and

• Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area:

Non-Metro New York state & Washington state:

* For quota-based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

** Employees in Illinois, whether exempt or non-exempt, will participate in a unique time off program to meet local requirements.