About this Sales Development Strategy and Operations Manager role at Ping Identity
About Ping Identity:
At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.
Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.
While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.
We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.
About the Role
We are seeking an experienced Sales / Marketing Operations Manager to support Ping Identity’s global Sales Development Representative (SDR) team. This role is critical to ensuring the efficiency, productivity, and scalability of our SDR function worldwide. You will own the day-to-day strategic execution and operational optimization of the Sales Development team
The ideal candidate is highly analytical, detail-oriented, and experienced in optimizing revenue operations for a global go-to-market organization. You thrive at the intersection of sales and marketing, and you’re skilled at driving process improvements across multiple tools and regions.
Key Responsibilities
Strategic planning and execution
- Collaborate with the SDR leaders to translate overarching SDR strategies into actionable plans.
- Work closely with SDR leadership, Marketing Ops, Sales Ops, and RevOps to ensure alignment across the funnel.
- Participate in quarterly and annual planning for SDR capacity, coverage models, and quota setting.
- Support special projects, pilot programs, and initiatives to drive pipeline growth.
Analytics & Reporting
- Build and maintain SDR dashboards and performance reports in Salesforce and other systems.
- Provide insights on SDR productivity, activity, conversion rates, pipeline creation, and campaign effectiveness.
- Deliver actionable recommendations to leadership based on data trends and performance analysis.
- Defines and tracks key performance indicators (KPIs) for the SDR team, such as activity levels, conversion rates, and pipeline generation.
- Analyzes SDR performance data to identify trends, insights, and areas for improvement and makes actionable recommendations
- Reports regularly to Leadership on team performance and progress toward goals.
- Assists in designing and administering SDR compensation plans and incentive programs.
Process Optimization & Execution
- Drive innovation across the SDR organization, including evaluating and recommending new technologies to improve SDR productivity and pipeline generation.
- Drive improvements across our current SDR tech stack (including SFDC, RingLead, Marketo, SalesLoft, 6sense, ZoomInfo, and Chorus) by optimizing workflows and integrations to ensure data accuracy, efficiency and adoption
- Continuously seek opportunities for process optimization and identify areas for improved efficiency within the SDR workflow. Design, document, and enforce SDR processes to ensure consistency across regions.
- Advances AI innovation by leading cross-functional pilots and rollouts that embed AI into the SDR workflow.
- Partner with SDR leadership to streamline lead routing, account assignment, and territory management.
- Drive alignment between SDR, Marketing, and Sales through shared processes and operational rigor.
Enablement & Support
- Partner with Sales Enablement to onboard and train SDRs on tools, processes, and reporting best practices.
- Troubleshoot day-to-day issues related to SDR systems and workflows.
- Create playbooks, documentation, and process guides to support global scalability.
Qualifications
- 5+ years of experience in Sales Operations, Revenue Operations, or Business Operations, preferably supporting SDR or BDR teams in SaaS.
- Deep hands-on experience with Salesforce (required) and working knowledge of SalesLoft, 6sense, ZoomInfo, and Chorus.
- Strong data analysis and reporting skills; ability to translate data into insights and business recommendations.
- Proven track record in process design, system optimization, and cross-functional collaboration.
- Excellent communication and organizational skills; able to manage multiple global stakeholders.
- Growth mindset: proactive, resourceful, and eager to improve team efficiency at scale.
Salary Range : $125,000-$140,000
In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.
Life at Ping:
We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day.
Here are just a few of the things that make Ping special:
- A company culture that empowers you to do your best work.
- Employee Resource Groups that create a sense of belonging for everyone.
- Regular company and team bonding events.
- Competitive benefits and perks.
- Global volunteering and community initiatives
Our Benefits:
- Generous PTO & Holiday Schedule
- Parental Leave
- Progressive Healthcare Options
- Retirement Programs
- Opportunity for Education Reimbursement
- Commuter Offset (Specific locations)
Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.
We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
