About this Campaign Automation Manager role at Bed Bath & Beyond
We Go Beyond:
At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.
Job Responsibilities
- Setup and maintain a variety of marketing automation platforms
- Work with a team of design/UX, content, and developer professionals to recommended strategies and tactics.
- Build and manage Email & Push lifecycle & promotional campaigns
- Perform A/B tests on segmentation, cadences, subject lines, copy, offers and layout to drive improved results.
- Create and deliver reports for email marketing initiative results and activity to key stakeholders.
- Understand operations, systems, and data related to the email and push programs
- Collaborate with other Automation Managers to build and optimize campaigns by monitoring and analyzing results
- Cross-functionally coordinate with design, merchandising, FED and other departments, as needed
- Provide strategic direction to optimize Key Performance Metrics, KPIs, of Email & Push campaigns
- Create personalized, ad-hoc, and automated campaigns
- Coordinate with Database Application Administrators, Marketing Analytics, FED & development teams to build customer segmentation and personalization
- Create ad hoc queries, analyses and reports as needed, optimized for end-users
- Perform other duties as required and assigned by manager and upper management.
- Follow legal policies as directed.
Job Requirements
- Competent in Microsoft Excel and other Microsoft Office programs.
- Ability to multitask in highly stressful situations.
- Strong financial and analytical skills, detail oriented, solid business sense, and good problem solving abilities
- English copy editing skills
- Time management and communication skills.
- Familiarity with Braze a plus, but not required.
- 1+ years Email Marketing experience
- Ability to learn quickly and work efficiently in a fast paced environment.
- Must be able to handle operational schedules and production work.
- Availability to work beyond normal business hours (including weekends), as needed
Skills
- Familiarity with SQL and/or HTML a plus, but not required.
- MS-Excel
Education
Bachelor’s Degree in Marketing, Economics, Finance, Information Systems, Business Management or related field.
Certifications
Physical Requirements
This position requires the incumbent to sit, stand and perform general office functions. The incumbent may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.
Equal Employment Opportunity
It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.
Physical Requirements:
This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping and reaching are also frequently required.
Equal Employment Opportunity:
It is our policy to provide equal employment opportunity for all applicants and associates. This policy includes our commitment to ensure that all employment decisions are made without regard to race, color, religion, gender, national origin, disability, pregnancy, veteran status (including Vietnam era veterans), age, sexual orientation, gender identity, or any other non-job-related characteristic protected by law.
