About the role

NewsBreak is the nation's leading local news app, with one of the largest local audiences in the US. We're building something new on top of it: a lead generation platform for home-services businesses — roofing, HVAC, plumbing, landscaping, cleaning, remodeling.

The product is live, not a deck. An AI agent interviews homeowners on the merchant's behalf, qualifies them (own vs. rent, service area, timing, project scope), and delivers scored leads with contact details attached. Merchants don't operate a tool or buy a retainer — they get leads. We build the merchant's custom intake conversation from their own website, automatically — which means your demo is their own branded lead page, generated live, before the first call ends.

This is a founding GTM role. You'll be one of the first sellers on a new line of business inside a company with real distribution — which means your feedback sets the pricing, the packaging, and the playbook everyone after you runs.

What you'll do

• Own merchant acquisition end-to-end in home services: prospect, pitch, close, onboard. Onboarding is minutes, not weeks — the product does the setup.
• Bring relationships, not just dials. This market is over-cold-called; we're hiring books of business and referral networks, not phone scripts.
• Own the hard conversations. Lead-quality disputes, credits, saves, churn. If you've never had a contractor tell you their leads were junk, this isn't the role.
• Close the loop with product. You'll talk to the team building the agent weekly; what merchants object to becomes what we build next.
• Run pricing and packaging experiments — per-lead, subscription, hybrid. Nothing is sacred yet.

What we're looking for

• 3+ years selling to home-services contractors — lead generation, local digital marketing, or SaaS. Alumni of Angi Leads / HomeAdvisor, Networx, CraftJack, Modernize, eLocal, Service Direct, Thumbtack, Yelp, Scorpion, CAMP Digital, ServiceTitan, Housecall Pro strongly encouraged to apply.
• You've sold recurring $200–$2,000/month spend to owner-operators, mostly by phone, and carried a retention number — not just a bookings number.
• You can walk us through, with specifics, how you handle "your leads are garbage, I want a refund."
• Pipeline discipline and CRM hygiene. Early-stage means your numbers are the numbers.
• Comfortable with ambiguity: territories, pricing, and process are still being written — partly by you.

Nice to have: an active book of contractor relationships · familiarity with Nexstar Network / Service Nation / CertainPath communities · Spanish fluency

What we offer

• Base + uncapped commission · OTE and equity to be discussed based on experience
• A product that actually delivers the thing contractors want — leads — backed by NewsBreak's local audience, not bought traffic
• Founding-team influence on a business line, without startup payroll risk