About this Associate Director, Experiential role at BDG
Join BDG’s Experiential team, where we create elevated, high-impact, award-winning events at the country’s biggest cultural tentpoles — NYFW, Art Basel, Coachella, F1, and more. We’re looking for a strategic, creative, highly organized leader ready to own branded experiences from ideation through on-site execution, someone who thrives on the adrenaline of bringing big ideas to life in real time, and wants to help shape what’s next for experiential.
Key Responsibilities
Pre-Sale
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Lead ideation, scoping, and pitch strategy for custom events and brand activations across our stable of proprietary properties.
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Write and revise compelling pitch decks and RFP responses, shaping direction rather than just contributing to it.
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Partner with Creative, Sales, and Editorial to ground concepts in audience insight and brand strategy.
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Own budgeting for assigned activations: building budgets, onboarding and managing vendors, tracking spend, approving invoices, and reconciling final costs.
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Lead vendor negotiation, contracting, and production timelines as primary point of accountability for delivery.
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Interface with clients throughout the process — refining concepts, managing expectations, and solving creatively in real time, including on-site.
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Manage logistics for tentpole events (room blocks, travel, staffing) and ensure proper team resourcing.
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Oversee recaps and event materials, guiding junior team members on quality and brand alignment.
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Present strategic recommendations and recaps to leadership and clients.
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Refine best practices and templates to improve team efficiency over time.
Post-Sale / Execution
