About this Associate Creative Director/Senior Copywriter - Health & Wellness role at Burson
Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
What you'll do:
- Serve as the day‑to‑day creative across integrated healthcare programs, guiding teams to develop concepts and ideas that earn attention, spark conversation, and solve client challenges in culturally relevant ways.
- Partner closely with Digital, and Account teams to shape and refine creative briefs grounded in audience, media, and cultural intelligence, including briefs for healthcare and pharma clients, across both HCP and DTC audiences.
- Collaborate with your art/creative partner to drive work that ladders up to a unifying earned‑first “big idea” across PR, social, digital, experiential, influencer, and content.
- Develop breakthrough, earned-ready ideas and narratives that journalists, creators, and communities want to engage with while navigating medical, legal, and regulatory considerations.
- Oversee copy development across social content, scripts, thought leadership, brand storytelling, and pitch decks.
- Lead production across content, social storytelling, video, experiential activations, and integrated campaigns, managing budgets and identifying opportunities to elevate the work.
- Build strong client partnerships, identifying ways to extend ideas, pitch new opportunities, and drive proactive creativity.
- Confidently present work that connects business, brand, and reputation objectives to culturally relevant creative approaches.
- Oversee multiple projects often across different brands and therapeutic areas while ensuring the team meets deadlines and delivers consistently strong work.
- Act as a mentor and coach to junior and mid‑level creatives, offering guidance, feedback, and opportunities that help them grow.
Experience that contributes to success:
- 5–7 years of creative experience, including 3–5 years in a supervisory or team leadership role.
- A proven ability to generate strategic, earned-first ideas that break through in culture.
- Strong writing skills across social content, pitch decks, scripts, PR activations, campaign platforms, and long‑form storytelling.
- Experience concepting and delivering short‑ and long‑form video content.
- Demonstrated experience working with pharma/healthcare clients, including navigating MLR processes and shaping work for both HCP and DTC audiences.
- Strong collaboration skills across Account, Strategy, Social, Influencer, Digital, Production, and Corporate/Issues teams.
- Confident and persuasive presentation skills with the ability to guide nuanced client discussions.
- A portfolio showcasing conceptual thinking, integrated creative work, and samples of social copy, pitch decks, video storytelling, and healthcare/pharma content.
- A collaborative, positive team player who can jump in wherever needed.
- A culturally aware thinker with a finger on the pulse of trends, conversation, and the evolving media and healthcare landscape.
- Bonus: You appreciate humor and help keep teams inspired.
#LI-DG1
Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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