Jobs Companies VML Enterprise Solutions Analista de FP&A Senior

About this Analista de FP&A Senior role at VML Enterprise Solutions

VML Enterprise Solutions · Onsite · São Paulo, Brazil

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

 


Principais Responsabilidades

  • Modelagem Financeira e Projeções: Construir, sustentar e escalar modelos dinâmicos de receita, retenção e churn, diretamente vinculados a iniciativas de CRM, réguas de e-mail/SMS e programas de fidelidade.
  • Business Partnering: Atuar como consultor(a) de confiança das lideranças de CRM, avaliando business cases para contratação de ferramentas, incentivos promocionais, campanhas de ciclo de vida e pontos de contato da jornada do cliente.
  • Unit Economics e Acompanhamento de Performance: Analisar a fundo LTV, CAC Payback, curvas de retenção por coorte, queima de incentivos/descontos (promotional burn) e receita incremental gerada nos principais segmentos de consumidores.
  • Orçamento e Análise de Variações: Conduzir revisões mensais e trimestrais do DRE (P&L) do centro de custo de CRM, entregando análises de realizado vs. orçado (Actuals vs. Budget/Forecast) e estratégias proativas de mitigação de riscos e identificação de oportunidades.
  • Suporte à Tomada de Decisão Executiva: Traduzir métricas operacionais de retenção em apresentações, KPIs e relatórios executivos estruturados para a diretoria e nível C-level.

Requisitos 

  • Experiência Profissional: De 4 a 7 anos de atuação em FP&A, Finanças Estratégicas ou Finanças Corporativas, com ao menos 2 anos suportando diretamente unidades de CRM, Growth, Lifecycle, E-commerce ou negócios de Assinatura (SaaS/Subscription).
  • Conhecimentos Técnicos Avançados: Domínio avançado de Microsoft Excel (construção de modelos financeiros complexos, fórmulas e cálculos avançados, cenários e análise de grandes volumes de dados).
  • Análise Financeira: Ampla vivência na estruturação e interpretação de Demonstração do Resultado do Exercício (DRE/P&L), orçamento base zero, forecast e KPIs de retenção de clientes.
  • Visão de Negócio: Capacidade demonstrada de atuar como Business Partner, articulando análises quantitativas com recomendações estratégicas operacionais.
  • Comunicação Executiva: Habilidade técnica e verbal para sintetizar dados complexos em diagnósticos claros e objetivos para a liderança executiva.

Diferenciais

  • Conhecimento e vivência no manuseio de ferramentas de Business Intelligence (Power BI, Tableau ou Looker) e linguagem SQL para extração e cruzamento de dados.
  • Familiaridade com ferramentas globais de automação de CRM/Marketing (Salesforce Marketing Cloud, Braze, Customer.io ou similares).
  • Inglês avançado ou fluente para interface com equipes globais.

 

About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

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