About this Affiliate & Creator Partnerships Lead role at OnHires
Location: United States (Remote)
Employment Type: Full-time
Schedule: Full-time, 9 AM–5 PM EST
Reports to: CEO (directly) · No direct reports
Compensation: 90,000–110,000 gross annually
Industry: DTC / E-commerce / Consumer Products
About the Opportunity
On behalf of our client, a growing US-based direct-to-consumer brand in the travel and everyday accessories space, we are looking for an experienced Affiliate & Creator Partnerships Lead to build and scale an in-house creator partnerships program.
The brand has reached an annual revenue run rate exceeding $10M and is now bringing key marketing functions in-house.
This is an opportunity to take ownership of creator partnerships from the ground up, building a scalable program that connects performance UGC, influencer collaborations, TikTok Shop affiliates and performance-driven creator partnerships with measurable business results.
You will report directly to the CEO. The role has no direct reports: you lead the program and the creator relationships, not a team.
We are looking for a hands-on professional who understands both the relationship-building and commercial sides of creator marketing.
What You'll Do
Creator Acquisition & Partnerships
Identify, evaluate, and recruit UGC creators, influencers, TikTok Shop affiliates, and long-term brand partners.
Build relationships with creators who align with the brand's audience, products, and commercial goals.
Manage personalized outreach, negotiations, onboarding, product seeding, fees, commissions, and content usage rights.
Develop repeat collaborations with high-performing creators.
TikTok Shop & Affiliate Growth
Recruit and activate TikTok Shop affiliates to drive product discovery and sales.
Monitor affiliate engagement, conversions, revenue, and creator-level performance.
Identify opportunities to improve affiliate activation, retention, and repeat sales.
Build a reliable network of commercially productive affiliate partners.
UGC Production & Campaign Management
Collaborate with the Creative Strategy team to translate approved creative briefs into actionable creator assignments.
Coordinate product samples, content production schedules, deliverables, revisions, and approvals.
Ensure content meets creative requirements and is delivered on time.
Manage content usage permissions and coordinate asset handoffs to the marketing team.
Performance & Program Optimization
Track creator performance across content quality, affiliate sales, conversions, engagement, and partnership efficiency.
Identify top-performing creators and opportunities for repeat collaborations.
Use performance insights to improve creator selection, briefs, partnerships, and program investment.
Develop organized creator pipelines, reporting systems, and repeatable workflows.
What We're Looking For
Proven hands-on experience managing creator partnerships, influencer marketing, or UGC programs within DTC or e-commerce brands.
Practical experience with TikTok Shop affiliate programs, including creator recruitment, activation, performance tracking, and growth.
Experience managing performance-focused UGC creators and content production for paid advertising.
Strong understanding of different creator partnership models, including paid UGC, influencer collaborations, affiliate commissions, and long-term partnerships.
Demonstrated ability to measure creator-level performance and translate results into actionable improvements.
Experience with creator outreach, negotiations, product seeding, deliverables, usage rights, and creator management tools.
Ability to build and manage organized creator pipelines and scalable partnership processes.
Strong communication, relationship management, analytical, and organizational skills.
A proactive, independent working style with the ability to take full ownership of a function.
What Success Looks Like
A growing network of qualified, activated, and productive creators.
Strong affiliate engagement and measurable TikTok Shop sales contribution.
Consistent delivery of high-quality UGC assets for marketing campaigns.
Improved creator retention and repeat collaboration rates.
Clear performance reporting and data-driven partnership decisions.
A scalable, well-organized creator partnerships program.
Why Join?
Build from the ground up: Take ownership of an in-house creator partnerships function and shape its processes.
One of the first in-house marketing hires: The brand is moving key marketing functions in-house, and you will help set how this function works from day one.
Direct access to the CEO: Report directly to the founder and contribute to decisions shaping the creator partnerships function.
Build alongside a new marketing team: Join creative strategy, social media, and paid media specialists as the company develops its in-house marketing capabilities.
A brand entering its next phase: The company is preparing to launch a new luggage line alongside its backpack and accessories range.
Make a measurable impact: Connect creator relationships with content performance and e-commerce growth.
Remote opportunity: Work remotely from anywhere in the United States.
Hiring Process
Initial screening with OnHires
Interview with the CEO
Practical assessment
Assessment review with the CEO
