The VP, Marketing Professional develops and executes the integrated growth strategy for the Professional businesses, translating business priorities into customer, market, channel, and investment decisions that drive revenue growth and market expansion. The role leads segment marketing strategy, customer insights, positioning, demand generation, and go-to-market execution, ensuring alignment across shared marketing functions and business stakeholders.

Working closely with business and sales leadership, the VP builds a data-driven understanding of customer needs, buying behaviors, and market opportunities, while leading integrated marketing programs that drive acquisition, retention, and growth.

The role serves as the single point of accountability for segment marketing across Professional, supporting approximately $1B in Professional business revenue and influencing growth through coordinated marketing investments and cross-functional execution.

Essential Duties and Responsibilities

• Lead the development and governance of the integrated segment growth strategy across Professional, ensuring alignment of marketing investments with business priorities and financial objectives.
• Partner with business leadership, Sales, Product, and Marketing stakeholders to translate business priorities into integrated segment strategies, customer engagement plans, and go-to-market initiatives.
• Own segment positioning, messaging, value proposition development, and customer targeting strategies to strengthen market differentiation and commercial performance across both businesses
• Lead the development of long-range segment marketing plans that support revenue growth, customer retention, market expansion, and achievement of business objectives.
• Establish performance measures and insights-driven reporting that connect marketing activities to customer engagement, pipeline development, retention, growth opportunities, and return on investment.
• Guide the execution of integrated marketing programs through shared marketing functions, including demand generation, content, communications, events, digital marketing, and customer engagement teams.
• Provide strategic leadership for market intelligence, customer research, competitive analysis, and business insights, leveraging data to identify opportunities and improve decision-making.
• Represent the voice of the customer and market within business planning processes, contributing marketing expertise to annual operating plans and long-term strategic planning activities.
• Drive alignment and communication across business units, senior leadership, and global marketing teams, ensuring visibility of priorities, strategies, performance, and results.
• Evaluate and prioritize industry events, customer forums, association partnerships, and thought leadership opportunities that enhance market presence and support business growth objectives.
• Ensure marketing activities are executed in accordance with brand, compliance, governance, and corporate standards, while maximizing the effectiveness of marketing investments and resources.
• Provide marketing, business intelligence, and presentation expertise in developing a 3-year strategic plan.

Other Duties

Performs other duties as assigned by supervisor.

Job Qualifications

Education: Bachelor's in Marketing or equivalent required; MBA preferred

Experience:  15+ years of progressive experience in marketing, segment marketing, product marketing, commercial strategy, customer insights, or related disciplines, including significant experience leading through influence in a matrixed organization. Experience partnering with senior executives to develop and execute growth strategies within complex B2B, technology, software, or information services businesses preferred. 

Other Knowledge, Skills, Abilities or Certifications:  (First list requirements, followed by preferences.) 

·       Able to meet all priorities and deliverables within a matrixed organizational structure.

·       Completing highly complex, long-term projects involving multiple disciplines or divisions to ensure strategic goals and corporate vision are achieved is also required. 

·       Highly developed executive presence with strong collaboration skills; able to articulate a value proposition and secure buy-in and support from senior executive leadership, peers, and staff.

·       Superior written and verbal communication skills, including executive presentations to the most senior organization levels

·       Able to synthesize complex information and formulate an aligned approach and plan.

·       Able to translate business strategy into a compelling and inspiring “call to action” for employees. Focus on securing and developing the right talent to meet current commitments while supporting future growth; maintain a bench of highly capable, diverse, and engaged talent capable of delivering on growth aspirations.

·       Highly adept at successfully navigating and managing change – communicates change effectively and completely, role models effective behaviors, builds commitment and overcomes resistance, monitors transition and results.

·       Experience working with Microsoft Office Suite, Apple Suite, CRM and SFA.

Travel requirements

Up to 25% overnight travel (primarily North America)

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. 

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.