Trade Marketing Lead - Central East Europe (f/m/x)

in Royal Canin

Customer/Trade Marketing - Customer Activation department

Location: Niepołomice near Cracow

Hybrid working

* Fully virtual recruitment experience *

The Trade Marketing Lead is responsible for leading and developing all Pet Specialty Retailing (PSR) trade marketing activities across in-store, online, and event channels within the Central East Europe cluster.

This role drives the strategic planning and implementation of trade marketing initiatives to support business growth, strengthen recommendations, and ensure excellent execution of key priorities across markets.

Working closely with Sales teams, the Trade Marketing Lead builds strong partnerships with customers, supports the achievement of business objectives, and contributes to delivering our Mission and Vision.

This position serves as the main point of contact for large-scale market activations and is accountable for their successful delivery, while also supporting the implementation of smaller events managed by team members.

What will be your key responsibilities?

• Define and implement all Pet Specialty Retailing (PSR) trade marketing activities across in-store, online, and event channels to improve health outcomes and increase sales, while ensuring the team consistently delivers market-leading plans and execution.
• Measure and analyse the results of trade marketing plans and activities, identifying opportunities to improve efficiency and effectiveness.
• Drive category recommendation and growth through Joint Business Planning with customers and partners.
• Ensure the team provides distinctive trade marketing assets and solutions to Sales representatives based on competitor analysis, market trends, and portfolio priorities.
• Lead and coordinate agencies, suppliers, and cross-functional teams, while building strong relationships with the global content factory.
• Manage trade marketing budgets and planning processes.
• Be accountable for Royal Canin’s participation and brand image at major activations and events.
• Lead, develop, and engage the Cluster Trade Marketing team to build a high-performing organization.

What are we looking for?

• Strong people management and leadership skills.
• Customer orientation.
• Excellent communication and presentation skills, both written and verbal, with the ability to adapt to different audiences.
• Strong analytical skills.
• Proficiency in Microsoft Excel, Word, PowerPoint, and Adobe Acrobat.
• Ability to engage customers, collaborate effectively as a team player, and lead projects.
• Strong prioritization skills, with the ability to manage multiple tasks in a dynamic environment.
• Fluency in English, both written and spoken. Additional languages would be considered an asset.

What can you expect from Mars?

• Contract of employment.
• Attractive financial conditions with Business Bonus and Christmas Bonus.
• We will also look after your safety and well-being by offering you rich benefits package including life insurance, private medical care, Employee Assistance Program fully covered by Mars, MultiSport card.
• Subsidized meals.
• Monthly allotment of food for your dog or cat.
• Extra savings scheme to support You in long perspective.
• Support in career building through personalized development plan.
• Shop with attractive discounts on our products that Your family and friend are going to love.
• Possibility to participate in volunteering initiatives during working hours.

Apply now and upload you profile in English

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