Scope

• Outcome ownership: Defines the outcomes the product must achieve and maintains accountability for adoption, growth, customer value, and business value. 

• Strategic direction: Establishes where the product is going, why it matters, and how the specific product area / ongoing projects support company priorities. 

• Continuous discovery: Maintains contact with customers and stakeholders to validate problems, assumptions, and opportunities before and during delivery. 

• Cross-functional leadership: Provides alignment, context, clarity, and decision velocity across Product, Engineering, Design, Analytics, Operations, and business partners. 

• Execution ownership: Ensures successful product launches by owning the full end-to-end product lifecycle, from getting details right in requirements gathering to being hands-on during development / testing to owning launch readiness. 

Responsibilities  

Product Vision, Strategy, and Prioritization 

• Builds and maintains the product vision and strategy for the assigned business or customer area. 

• Identifies customer, business, operational, and technology-enabled opportunities. 

• Translates company goals into measurable product outcomes and actionable roadmaps. 

Customer and Business Discovery 

• Leads continuous discovery through business partners collaboration and customer observation, research, data, and feedback analysis. 

• Defines customer and business problems using firsthand evidence rather than relying only on submitted requests. 

• Validates value, usability, feasibility, and viability risks before significant development investment is made. 

• Partners with Product, Engineering, Design, Analytics, Operations, and business stakeholders to test assumptions and shape viable options. 

• Uses experiments, prototypes, pilots, and other learning methods to reduce uncertainty and avoid unnecessary development. 

Develop and maintain a deep understanding of Cinemark's business, customers, industry trends, and competitive landscape to identify opportunities, inform product strategy, and ensure priorities deliver meaningful customer and business value.  

Prioritization and Roadmap Management 

• Aligns, owns, and prioritizes the product backlog and roadmap for your domain, ensuring alignment to company goals and measurable business and customer outcomes. 

• Makes informed tradeoffs by balancing customer needs, business needs, technical reality, strategic priorities, risk, and expected value. 

• Ensures that every request does not automatically become a roadmap commitment. 

• Maintains transparency regarding priorities, decisions, assumptions, dependencies, and changes in direction. 

Product Leadership and Delivery Partnership 

• Create clear and effective product requirements, user stories, acceptance criteria, workflows, and supporting documentation. 

• Acts as the product leader within the product-engineering-design partnership, providing alignment, context, clarity, and decision velocity. 

• Guides design direction with an end-user and customer mindset. 

• Partners with Product peers to connect roadmap outcomes to executable team backlogs while preserving clear accountability for strategy and delivery. 

• Supports timely decisions during delivery when evidence, scope, risk, or constraints require a tradeoff. 

Measurement and Product Performance 

• Defines measurable outcomes and success indicators before prioritization and delivery decisions are finalized. 

• Monitors behavioral analytics, adoption metrics, funnel performance, retention, operational measures, customer feedback, and experiment results to inform product direction. 

• Evaluates whether launched capabilities achieved the intended customer and business results. 

• Drives iteration, optimization, or a change in direction when results do not meet expectations. 

• Communicates product performance, insight, decisions, and recommended next steps to leadership and stakeholders. 

Business Partnership and Communications 

• Collaborate with business leaders and cross-functional partners to align priorities, communicate progress, and drive shared ownership of outcomes. Influence decisions and gain alignment across multiple stakeholder groups without direct authority. 

• Serve as a trusted advisor on digital commerce experiences, customer behavior, and product best practices. 

• Champion agile product management principles, customer-centric thinking, and continuous improvement across the organization. 

What Success Looks Like 

• Improves measurable customer and business outcomes across the digital purchase experience. 

• Brings customer insights and analytics into product decisions. 

• Proactively identifies problems and opportunities rather than simply managing requirements. 

• Builds strong partnerships across Product, Engineering, UX, Analytics, and business teams. 

• Creates clarity from ambiguity and consistently delivers impactful product outcomes. 

Requirements 

• Bachelor's degree or equivalent work experience. 

• 6+ years of experience in product management, product ownership, digital product leadership, or an equivalent role in a software or technology-enabled environment. 

• 4+ years managing digital products, including websites, mobile applications, or other eCommerce experiences. 

• Demonstrated experience creating product strategy, defining measurable outcomes, and translating strategy into prioritized roadmaps. 

• Demonstrated experience conducting customer or stakeholder discovery and using evidence to validate problems, assumptions, and opportunities. 

• Strong business judgment and ability to make prioritization and investment tradeoffs with incomplete information. 

• Ability to use qualitative and quantitative data to assess customer behavior, product performance, adoption, and business impact. 

• Strong facilitation, communication, and executive-level storytelling skills. 

• Experience leading cross-functional partnerships across Product, Engineering, Design, Analytics, Operations, and business stakeholders. 

• Strong experience working in Agile product development and using modern software delivery practices. 

• General understanding of modern application architecture and technology infrastructure concepts. 

• Strong organizational skills with the ability to manage multiple initiatives simultaneously. 

Preferred Experience 

• Experience with consumer-focused digital products in retail, entertainment, hospitality, travel, and/or ticketing industries. 

• Experience with customer loyalty programs and personalization platforms. 

• Experience leveraging AI-enabled tools and technologies to improve product effectiveness and team productivity is preferred. 

• Familiarity with A/B testing, experimentation platforms, customer journey mapping, and product analytics tools.