A Brief Overview
Reporting to the Senior Advertising Manager, the Sr. Advertising Specialist supports the execution, stewardship, and optimization of Safelite's national advertising program across digital and linear video media. This digital-led role is primarily focused on digital video and YouTube, while also supporting linear TV and other paid advertising channels as the media mix evolves. The role helps translate media strategy into effective campaign activation through agency, vendor, creative, analytics, and stakeholder coordination.

The Sr. Advertising Specialist is responsible for campaign trafficking, quality assurance, budget stewardship, reporting support, and day-to-day campaign operations to ensure advertising programs are delivered accurately and effectively.

The ideal candidate is a proactive, detail-oriented media professional with hands-on paid media experience who can balance strategic support with executional ownership, collaborate across teams, and convert campaign performance data into actionable insights. This role offers the opportunity to build deeper expertise in digital media, video advertising, measurement, and marketing operations.

What you will do

• Advertising Strategy & Campaign Execution
  • Support execution of paid media strategies across digital video, YouTube, linear TV, and other paid advertising channels
  • Coordinate day-to-day campaign execution, including launch setup, in-flight optimization support, and reporting coordination with the media agency, creative partners, analytics teams, and media vendors.
  • Partner with internal analytics and external partners to identify testing opportunities, optimization recommendations, and clear next steps.
• Media Traffic, Quality Assurance & Vendor Coordination
  • Coordinate campaign trafficking requirements across digital and linear channels, including creative assets, tracking specifications, landing pages, and campaign setup inputs
  • Review campaign documentation, launch materials, dashboards, and reports for accuracy
  • Manage executional timelines, deliverables, and follow-up activities across agency and internal teams
  • Coordinate resolution of campaign delivery issues and executional risks
  • Maintain organized campaign records and documentation throughout campaign lifecycles
• Budget, Planning & Media Stewardship
  • Support annual planning frameworks, budget planning inputs, and cross-functional materials.
  • Maintain advertising budget and planning documents, including media plan updates, buy summary changes, media authorization changes, pacing, actuals tracking, and deliverable management.
  • Help ensure media plans, deliverables, and reporting records remain organized, current, and visible to stakeholders.
• Reporting, Measurement & Insights Support
  • Pull, review, and distribute recurring advertising reports from agency dashboards, media platforms, and internal reporting tools.
  • Assist with weekly, monthly, and campaign-end performance summaries across linear TV and paid digital campaigns.
  • Translate performance data, test results, and technical concepts into clear insights and recommendations for marketing partners and leadership.
  • Maintain historical reporting files, campaign records, and learning agendas to support consistent measurement and future planning.
• Process Improvement, Innovation & Cross-Functional Communication
  • Identify opportunities to improve advertising workflows, documentation, QA processes, agency coordination, and cross-functional handoffs.
  • Monitor industry trends and platform updates and share relevant information with the broader team.
• Performs other duties as assigned
• Complies with all policies and standards

Education Qualifications

• Bachelor's Degree Marketing, Advertising, or related field, or equivalent experience. Required

Experience Qualifications

• 4-6 years Relevant experience in marketing, advertising, media planning, or media buying at a media agency, in-house media team, or comparable environment.
  

Required Skills and Abilities

• Strong understanding of paid media, with deeper experience in digital video advertising and working knowledge of linear TV execution.
• Experience with digital media platforms and analytics tools such as DV360, The Trade Desk, Amazon, Google Analytics, agency dashboards, or comparable reporting platforms.
• Strong analytical, problem-solving, and planning skills with the ability to organize data, identify insights, and recommend action.
• Strong organizational and project management skills with the ability to manage multiple priorities, deadlines, partners, and workstreams.
• Excellent written and verbal communication skills, including the ability to translate complex campaign details into clear insights and presentations.
• Ability to collaborate effectively with agencies, vendors, internal creative teams, analytics partners, finance, and marketing stakeholders.
• Comfortable with changing priorities and rapid action planning based on available information.
• Proficient with Microsoft Office, especially Excel and PowerPoint; experience with project management tools such as Smartsheet is helpful.
• Preferred Platform / Channel Exposure
  • Paid digital media channels, especially digital video and YouTube.
  • Linear TV campaign execution and stewardship as part of a broader video media mix.
  • Campaign operations including trafficking, Ad-ID and creative identification, flowcharts, media plan stewardship, reporting support, budget pacing, and campaign QA.
  • Programmatic media buying environments, including platforms such as DV360, The Trade Desk, Amazon, Google Analytics, or comparable tools.
  • Media agency coordination, creative asset workflows, vendor follow-up, and cross-functional campaign communication.
   

This job description in no way states or implies that these are the only duties to be performed by an employee occupying this position. Employees may be required to perform other related duties as assigned to ensure workload coverage. This job description does NOT constitute an employment agreement between the employer and employee and is subject to change by the employer as the organizational needs and requirements of the job change.

This position description is not all inclusive for every aspect of this role. Reasonable accommodations will be made for individuals covered by ADA, ADEA, FMLA and other laws and regulations in accordance with their requirements. Physical and mental demands are not, and should not be construed to be job qualification standards, but are illustrated to help the employer, employee and/or applicant identify tasks where reasonable accommodations may need to be made when an otherwise qualified person is unable to perform the job’s essential duties because of an ADA disability.

Other qualifications may be required to ensure employment eligibility in accordance with local laws, regulations and with Safelite Group, Inc. policies and practices.