Essential Duties: 

• Total sales and P+L responsibility for Key Distributors and Retailers

• Drive new product/category distribution initiatives.

• Direct distributors, brokers, and internal resources to accomplish sales and distribution objectives.

• Manage assigned account budgets in proportion to sales revenue, a tight manager of trade spending.

• Delivers distribution, shelf management, pricing, and promotional objectives for assigned accounts and Distributors.

• Monitors and maintains all expenditures to stay in line with sales revenues.

• Identify new business opportunities.

• Responsible for planning a monthly calendar which includes extensive travel such as retailer appointments, broker meetings, distributor meetings, attend trade shows, regional shows, corporate office visits.

• Accepts responsibility for the organizational goals by taking ownership of new and different duties and identifying new opportunities within the Sales department.

• Manage East C-Store Region, AFH Broker, and Vistar Business

• Broker Management:

  • Manage East Convenience Channel Broker Business

  • Assemble Quarterly Business Reviews

  • Provide guidance to brokers for sell in of distribution/establish annual promotional place

  • Oversee C-Store budget

  • Present business proposals for new distribution

  • Provide Broker with all necessary Perfect information to run our East & AFH business

  • Motivate and track brokers success

• Administrative Duties:

  • Responsible for Vividly Management of AFH Distributor and E C-Store retailers via a promotional plan

  • Setup an annual promotional calendar established for each retail customer, and all retail accounts which will be coordinated with the Vividly Trade Planning tool.

  • Creates one pagers for customers by channel as needed

  • Product images with UPC’s and order

  • Promotional allowance

  • Trade Calendar timing

  • Analysis of the Market Data on the largest opportunities as well as a plan to fill those voids.

  • Represent the company at national and regional/distributor trade shows/events to promote product sales.

Skills / Qualification / Education: 

• 3+ years as a RSFM or RSM in the food/beverage industry 

• Bachelor's Degree or related experience preferred 

• Experience working with multiple retail environments preferred 

• Experience in the AFH and Convenience Channels preferred. 

• Excel and PowerPoint Skills; must be competent in managing large data sets.  

• Experience in sales planning and forecasting.  

• Creative thinker with the ability to tell a story with data.  

• Develop and manage scope, timeline, work plan and deliverables for projects; manage incoming project requests and maintain project queue. 

• Ability to multi-task and work in fast-paced, high demand environment. 

• Self-sufficient and highly detailed oriented. 

• Able to be creative and pioneer new distribution. Has a hunter mentality. 

• Strong interpersonal skills and the ability to effectively interface at all levels.  

• Spirits organization, accounts, and distributor network. 

• Strong presentation skills. 

• Ability to be entrepreneurial and methodical.

• Results-oriented and process driven, with high expectations of self and team. 

• Collaborative mindset with strength in effectively receiving and communicating feedback. 

• Includes promotional calendar. 

Working Condition: 

• Office – 50% 

• Travel – 50% - Frequent air and ground travel as a proven “road warrior”.