The Company:

When it comes to digital communities, The Alliance is leading the way. Product marketing, sales enablement, product-led growth, AI, customer success, CMOs, you name it, we’re home to thriving communities for them all.

We connect industry leaders and innovators through unparalleled networking opportunities. We bring together leading minds to share the latest trends, challenges and opportunities facing companies, the tactics and tools needed to drive results, and a forum to make meaningful connections.

About the Role

We’re looking for a Sales Development Representative (SDR) based in the US to support our Sponsorship Sales team, focusing on generating and qualifying leads across our events and digital sponsorship portfolio.

This is a remote freelance/contract role, designed to expand our reach across US time zones and drive new business opportunities within North America.

You’ll play a key role in building pipeline, identifying target accounts, engaging decision-makers, and booking high-quality meetings for our senior sponsorship sales team.

This role is ideal for someone who thrives in high-volume outreach, fast-paced sales environments, and early-stage conversations that open doors.

Key Responsibilities:

• Lead Generation: Research and identify high-potential companies and decision-makers using LinkedIn, CRM data, and sales intelligence tools.

• Outbound Prospecting: Conduct high-volume outreach (email, calls, LinkedIn) to book qualified meetings for the sponsorship sales team.

• Qualification: Engage prospects through discovery calls to assess fit, needs, and timelines, qualifying opportunities for senior sales reps.

• CRM Management: Maintain accurate records and notes in HubSpot, ensuring all leads and interactions are properly tracked and followed up.

• Collaboration: Partner closely with senior sponsorship executives and marketing to refine outreach messaging and target lists.

• Performance Goals: Consistently meet weekly and monthly KPIs for qualified meetings booked, outreach volume, and lead conversion.

• Market Awareness: Stay informed on key industry trends in SaaS, martech, and B2B events to better tailor outreach and identify new opportunities.

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Requirements:

If the below sounds like you - we’d love to hear from you:

• Previous experience in sales development, lead generation, or outbound prospecting (B2B experience preferred).

• Comfortable working in a high-volume outreach environment with clear activity and performance targets.

• Strong written and verbal communication skills, with confidence engaging US-based stakeholders.

• Familiarity with tools such as HubSpot, LinkedIn Sales Navigator, Smartlead, Aircall, or similar.

• Self-motivated and disciplined, able to perform in a remote, freelance setup with autonomy.

• Strong time management and ability to prioritize outreach, follow-ups, and pipeline effectively.

• A collaborative attitude, success at The Alliance is a team sport.

Contract Setup

• Remote (US-based), must work within US business hours

• Freelance / Contract role

• Clear KPIs and performance expectations

• Base hourly/monthly rate & on-target earnings commission on all sales generated from meetings booked

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Community and Inclusion

We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day.

If you’re worried you don’t quite hit all the requirements we’ve listed, don’t let that hold you back from submitting your application! Unique backgrounds, experiences, and perspectives are essential for our ability to innovate and grow, so if you think you’d be a great fit then we’d love to hear from you.

We are The Alliance - in more ways than one.