It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Peter Millar was founded in 2001 with a single cashmere sweater offered in 24 colors. Based in Raleigh and Durham, North Carolina, the American lifestyle brand has grown to include luxury performance sportswear, seasonal resort and country club apparel, sophisticated classics, casually refined tailored clothing and sartorial accessories.

We strive to capture timeless style upgraded with signature innovations, in designs that are in tune with modern life. We embrace working hard, being kind and doing right by our customers, aiming to set a higher standard for the apparel industry.

Peter Millar is seeking an exceptionally creative and detail-oriented Social Content Creator to produce premium photo and video content that brings the brand to life across social media, activations, partnerships, events, and consumer experiences.

This individual will help capture the stories, moments, and experiences that define the Peter Millar Lifestyle and Golf businesses. Working closely with both Brand Activation Managers and the Creative team, this role will develop and produce social-first content supporting activations, events, hospitality experiences, partnerships, tournaments, retail moments, and key cultural opportunities. While the Creative Content Creator will lead the development of campaign-driven content and long-form brand storytelling, this role will focus on capturing and elevating the moments that bring the Peter Millar brand to life in real time.

The ideal candidate is a visual storyteller at heart who lives and breathes premium content. They possess exceptional creative instincts, a social-first mindset, and a strong understanding of how to transform real-world experiences into compelling content that resonates across today's platforms. Equally comfortable behind the camera and in the editing suite, they are highly collaborative, relentlessly creative, and passionate about translating brand stories, experiences, and cultural moments into engaging social narratives while maintaining Peter Millar's elevated aesthetic and standards.

Key Responsibilities

• Partner with Brand Activation Managers to ideate, develop, and execute social-first content concepts supporting campaigns, activations, partnerships, retail moments, tournaments, and cultural opportunities.

• Translate creative briefs into compelling photo, video, and social content that aligns with channel objectives and Peter Millar's premium brand standards.

• Capture and produce premium photo and video content across activations, events, hospitality experiences, retail moments, partnerships, and key brand experiences.

• Edit and deliver polished social-first content optimized for Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.

• Collaborate closely with the Creative team to ensure social-first content complements broader campaign storytelling while identifying opportunities for real-time content creation and audience engagement.

• Serve as a primary content lead for freelance photographers, videographers, and creators, helping guide content capture, ensure brand consistency, and maximize content opportunities on-site.

• Support content planning, production coordination, asset management, and content workflows from briefing through final delivery.

• Partner with Social Media Specialists to develop content that supports channel strategies, key campaigns, and consumer engagement priorities.

• Stay current on content trends, platform innovations, editing techniques, and emerging creative formats to continuously elevate Peter Millar's content output.

• Travel as needed to capture and support content creation across activations, tournaments, events, partnerships, retail moments, and consumer experiences.

Required Qualifications

• Bachelor's degree in Photography, Film, Media Production, Communications, Marketing, or a related field preferred.

• 3+ years of experience in photography, videography, content production, social content creation, or digital storytelling.

• Exceptional photography and videography skills with a strong understanding of composition, lighting, motion, pacing, and visual storytelling.

• Demonstrated experience creating content for social-first platforms including Instagram, TikTok, YouTube, and emerging channels.

• Strong understanding of social media content trends, platform behaviors, audience engagement, and social-first creative best practices.

• Advanced proficiency with professional photography and video equipment, including Sony, Canon, or comparable camera systems, professional lenses, lighting setups, audio equipment, gimbals, drones, and content production workflows.

• Advanced proficiency in Adobe Creative Suite, including Premiere Pro, Lightroom, Photoshop, and After Effects.

• Demonstrated ability to capture, edit, and deliver high-quality content in fast-paced environments while maintaining premium creative standards.

• Demonstrated ability to manage multiple creative projects simultaneously while balancing quality, speed, and evolving business priorities.

• Strong collaboration, communication, and project management skills with the ability to work effectively across Marketing, Creative, Retail, Influencer, and external production partners.

• Ability to travel and support content creation across a variety of locations, activations, events, tournaments, and consumer experiences.

Preferred Qualifications

• Experience within luxury apparel, fashion, golf, premium retail, hospitality, travel, or lifestyle brands.

• Passion for style, travel, culture, golf, and premium consumer experiences.

• Strong portfolio showcasing exceptional photography, videography, editing, and visual storytelling capabilities across both campaign-inspired and social-first content.

• Demonstrated portfolio showcasing real-time event coverage, lifestyle storytelling, activations, hospitality experiences, retail experiences, or culturally relevant brand moments.

• Deep appreciation for luxury aesthetics, content craftsmanship, and premium brand storytelling.

• Strong understanding of the differences between campaign-driven content and social-first content, with the ability to create premium assets optimized for both speed and engagement.

• Experience creating content in fast-paced event, activation, hospitality, tournament, or experiential environments.

• Familiarity with evolving social platform behaviors, emerging content formats, and creator-led storytelling trends.

• Experience collaborating with content creators, agencies, influencers, freelancers, and creative partners.

Portfolio Submission Requirements

Candidates should submit a portfolio showcasing:

• Photography and videography work across a variety of formats and environments.

• Social-first content created for Instagram, TikTok, YouTube Shorts, Reels, or similar platforms.

• Examples of real-time event, activation, travel, hospitality, retail, tournament, or experiential content.

• Editing examples that demonstrate storytelling, pacing, and creative execution.

• Work that reflects an elevated aesthetic and aligns with the expectations of a premium lifestyle brand.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! 

Peter Millar & G/FORE are equal opportunity employers. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Both Peter Millar & G/FORE prohibit discrimination and harassment of any type and they afford equal employment opportunities to employees and applicants without regard to race, color, religion, gender, age, national origin, genetic information, marital status, disability status, protected veteran status, sexual orientation, or any other characteristic protected by law. Both Peter Millar & G/FORE comply with applicable state, county and local laws governing non-discrimination in employment.