Reporting To: Business Head

Position Summary

The Senior Business Director is responsible for driving sustainable business growth through new client acquisition, strategic account management, and long-term client retention. The incumbent will lead business development initiatives, manage key client relationships, and work collaboratively with cross-functional teams to deliver innovative, commercially viable experiential marketing solutions.

The role requires a strategic leader with strong commercial acumen, a consultative approach to problem-solving, exceptional presentation and communication skills, and the ability to translate client business objectives into integrated activation solutions.

Key Responsibilities

Business Development

• Develop and execute business development strategies to achieve annual revenue and profitability targets.
• Identify, pursue, and convert new business opportunities across target industry sectors.
• Build and maintain relationships with senior client stakeholders and decision-makers.
• Lead end-to-end pitch management, including opportunity assessment, solution development, proposal preparation, commercial negotiations, and contract closure.
• Expand existing client relationships through cross-selling and up-selling opportunities.
• Maintain a healthy sales pipeline and provide regular business forecasts.

• Act as the strategic business partner for assigned key accounts.
• Build long-term client relationships through consistent value creation and service excellence.
• Understand client business objectives and recommend effective experiential marketing solutions.
• Ensure timely delivery of projects while maintaining quality, profitability, and client satisfaction.
• Lead client reviews, business planning meetings, and strategic discussions.
• Manage client escalations and ensure effective resolution.

• Adopt a consultative and solution-oriented approach to address client marketing and business challenges.
• Collaborate with Strategy, Creative, Operations, and Production teams to develop integrated activation proposals.
• Ensure recommendations are aligned with client objectives, consumer insights, budgets, and operational feasibility.
• Promote innovation by introducing new formats, technologies, and engagement platforms.

• Lead ideation for key business opportunities and strategic pitches.
• Develop compelling business presentations and proposal documents.
• Present concepts, strategies, and recommendations confidently to senior client stakeholders.
• Mentor teams in storytelling, presentation development, and persuasive communication.

• Deliver assigned revenue, profitability, and business growth objectives.
• Ensure commercial viability of all proposals and projects.
• Monitor account profitability and revenue realization.
• Support timely invoicing and collections in collaboration with Finance.

• Lead, mentor, and develop Client Servicing and Business Development teams.
• Foster a culture of collaboration, accountability, innovation, and continuous learning.
• Support performance management, capability development, and succession planning.

Functional Competencies

• Business Development
• Strategic Account Management
• Client Relationship Management
• Integrated Marketing Solutions
• Commercial Negotiation
• Revenue & Profitability Management
• Pitch Management
• Proposal Development

Behavioural Competencies

• Strategic Thinking
• Solution-Oriented Mindset
• Customer Focus
• Innovation & Creativity
• Executive Presence
• Influencing & Negotiation
• Decision Making
• Collaboration
• People Leadership
• Results Orientation

• Strong business acumen and commercial orientation.
• Excellent ideation and conceptual thinking capabilities.
• Outstanding presentation, storytelling, and communication skills.
• Ability to simplify complex client challenges into actionable business solutions.
• Strong stakeholder management and relationship-building skills.
• Ability to manage multiple priorities in a fast-paced environment.
• High proficiency in Microsoft PowerPoint, Excel, and proposal development.

• Bachelor’s degree in business administration, Marketing, Communications, or a related discipline.
• MBA or Postgraduate qualification in Marketing or Business Management preferred.

• 12–18 years of relevant experience in Experiential Marketing, Brand Activation, Events, Integrated Marketing, or Advertising agencies.
• Minimum 4-5 years in a senior client leadership or business development role.
• Demonstrated experience in acquiring new business and managing large enterprise accounts.
• Experience leading multi-disciplinary teams and high-value client pitches.

• Achievement of annual revenue and profitability targets.
• New business acquisition and pipeline conversion.
• Growth of existing client portfolio.
• Client retention and satisfaction.
• Account profitability.
• Team engagement and capability development.

Internal

• Strategy Team
• Creative Team
• Operations & Production
• Finance & Procurement
• Leadership Team

External

• Clients
• Prospective Clients
• Agency Partners
• Vendors
• Industry Associations
• Technology Partners

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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