Global LinkedIn

• Own the strategy. Set and run Capital.com’s global LinkedIn strategy, calendar and cadence.
• Make LinkedIn-native content. Plan and produce shoots, carousels, short video, documents and polls built for the platform.
• Grow thought leadership. Build our analysts’ and senior leaders’ profiles, ghost-write and edit their posts, and coach them on what works.
• Run newsletters and LinkedIn Live. Launch and manage both around market events and analyst commentary.
• Support employer brand. Work with Employer Brand so the company page shows Capital.com as a great place to work.
• Partner on LinkedIn Ads. Brief creative and share organic insights with Performance Marketing.
• Measure and report. Track growth, engagement, reach and audience quality, and use the results to sharpen the approach.

MENA Social

• Plan, create and publish content across Instagram, TikTok, YouTube, LinkedIn and X on a consistent calendar.
• Adapt global campaigns so they feel locally relevant and stay true to the brand.
• Manage our Hindi-language channels with regional stakeholders.
• Brief designers, videographers and creators on platform-native content, especially short-form video.
• Manage community engagement in line with our brand tone and conduct standards.
• Support influencer and creator partnerships, from outreach to performance tracking.
• Support paid social by briefing creative and flagging optimisation opportunities.

Brand, Innovation and Compliance

• Be a brand guardian. Make sure everything reflects our positioning, built for better decisions, and our calm, clear tone. Relevance over noise.
• Keep us ahead. Track platform changes, formats and competitors, then test, measure and scale new ideas.
• Get compliance right. Work with Compliance so content meets financial promotions rules in every market: SCA for MENA, and FCA, CySEC, ASIC and SCB for global LinkedIn, with risk warnings applied correctly on every channel.