The Team: 

Upstart’s Marketing Platform team builds the tools, integrations, and measurement capabilities behind our owned and paid marketing channels: Lifecycle (email, push, and SMS), Digital, Direct Mail, and Affiliate Partnerships. Our goal is to increase borrower originations while keeping customer acquisition costs low.

As a Senior Product Manager, Marketing Platform, you will build capabilities that fundamentally change how Upstart captures and converts borrower demand. You’ll partner with the Marketing Platform team to shape this vision and own the roadmap and execution – using technology and AI to help marketers predict customer response, coordinate audiences and channels where it improves results, and launch campaigns faster. You’ll unlock more value from our existing third-party integrations, vendors, and data sources while addressing immediate channel needs, connecting today’s investments to a more effective marketing platform.

How you’ll make an impact

• Manage the Marketing Platform roadmap. Translate the platform vision and immediate-term channel needs into prioritized investments that improve how Upstart identifies, reaches, and converts prospective borrowers.
• Make campaign execution faster and more self-service. Understand how marketers work, identify bottlenecks, and build tools and integrations that reduce manual handoffs and dependence on technical teams.
• Build predictive and AI-assisted capabilities. Partner with Engineering, Analytics, and Machine Learning to predict customer response and help marketers select audiences, recommend creative, and determine when and how to reach customers.
• Unlock the value of existing technology and data. Connect and extend our third-party integrations, vendors, and data sources to improve targeting, automate workflows, and get more from capabilities we already have.
• Improve measurement and deliver profitable growth. Strengthen attribution, reporting reliability, and visibility into cross-channel acquisition costs and incrementality. Prioritize and evaluate investments by their contribution to new borrower originations, acquisition efficiency, and campaign execution speed, while balancing reliability, scalability, and compliance.

Minimum Qualifications 

• 6+ years of product management experience, including ownership of internal platforms, integrations, or tools supporting marketing, partnerships, or operations.
• Demonstrated ability to turn stakeholder needs and workflow problems into a clear roadmap and deliver solutions with Engineering and other cross-functional partners.
• Ability to define success metrics, assess business impact, and use data to prioritize competing investments.
• Strong communication and relationship-building skills, with the ability to align stakeholders from individual contributors to senior leaders and influence decisions without direct authority.

Preferred Qualifications

• Experience building marketing technology for one or more of the following: Lifecycle, Digital, Direct Mail, or Affiliates and Partnerships.
• Experience with audience management, campaign automation, attribution, or incrementality measurement.
• Experience connecting systems and workflows across marketing channels.
• Experience applying AI or machine learning to workflows or business decisions.
• Experience balancing speed, compliance, and scalability in financial services or another regulated industry.

Position location This role is available in the following locations: Remote

Time zone requirements The team operates on the East/West coast time zones. 

[OPTIONAL] In-Office requirements.  You will be required to work from the {insert location}  office x days per week/month. 

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

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