Job Description:

Senior Media Specialist (Paid Search Competence Lead) 

Job Description:  

The Search team at dentsu Finland is looking for an experienced Senior Media Specialist in Paid Search with a consultative mindset. Join a leading, dynamic agency to work with major global and local brands, tackle complex client challenges, and develop effective Search strategies and execution. 
 
You’ll lead major client accounts and improve their paid visibility by setting strategy, translating insights into clear recommendations, delegating tasks, and monitoring deadlines. Drawing on your expertise across Paid Search, you’ll also support pitches, train junior specialists through knowledge and case sharing, and help improve the team’s ways of working and innovate our products and services. 
 
What will you do?  

• Develop comprehensive (multi-market) Paid Search strategies; 

• Set objectives and KPIs; 

• Monitor results and achieve targets; 

• Identify needs and optimization opportunities for clients; 

• Prepare proposals and support pitches; 

• Prepare and deliver client presentations; 

• Guide the implementation of optimizations; 

• Delegate tasks and supervise more junior team members; 

• Measure and analyze results based on proposed activities; 

• Assist with internal innovative projects and products; 

• Share knowledge internally and externally.  

Who are you?  

• You have a passion for Search; 

• You are proactive and take responsibility; 

• You are good at problem-solving and have strong analytical skills; 

• You are persuasive and can articulate ideas well; 

• You are excellent communicator in Finnish and English; 

• You are a strong project manager and have good time management skills; 

• You are curious, eager to learn, and ambitious; 

• You have completed Bachelor’s or Master’s degree; 

• You have 3+ years of relevant experience.  

Successful candidates will have experience with most, but not necessarily all, of the following paid search platforms and tools: 

• Google Ads: Hands-on experience planning, setting up, managing, and optimizing paid search campaigns. 

• Microsoft Advertising / Bing: Experience managing and optimizing paid search campaigns. 

• OpenAI / ChatGPT advertising: Interest in developing expertise in this area and exploring its relevance to clients’ search strategies. 

• Apple Search Ads: Experience planning, managing, and optimizing app advertising campaigns. 

• Google Merchant Center and product feed optimization: Understanding product data management, feed quality, and identifying optimization opportunities. 

• Integrating Google Ads AI with Claude and/or Other AI Platforms 

If you are interested but don't fully recognize yourself in every specification, don't let that discourage you. This is primarily a wish list. 

What does dentsu offer?  

• Enthusiastic, ambitious colleagues and a positive working atmosphere; 

• We have events and happenings all around the office every week. 

• Working with the best specialists in our field; 

• Good development and growth opportunities within the company; 

• An environment where knowledge development and improving each other are paramount; 

• Weekly Wellbeing-hour; 

• Edenred: Lunch and wellbeing benefits; 

• 2 paid days off for volunteer work a year; 

Who will you be working with?  

We are a Search team of 7 Search Specialists and part of Media Specialist Team of 35 people. We celebrate our successes together but also share our challenges. We value transparency, being yourself, helping each other, and above all, we are a committed team that has each other's best interests at heart. In addition to your own team, you’ll be working closely with Client teams and clients. 

If this opportunity aligns with your experience and aspirations, please submit your CV along with a brief motivation letter (in pdf-format). We review applications on a rolling basis, so we recommend applying as soon as possible. 

About Dentsu

Dentsu Group is one of the world’s largest global marketing and consultancy companies headquartered in Tokyo, Japan.

Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

We help clients to win, keep, and grow their best customers and achieve meaningful progress for their businesses with the best-in-class services and solutions in media, CXM, and creative. For more information, please see www.dentsu.com.

Contact:
We look forward to receiving your application for any questions, please contact our Talent Acquisition Partner by email at: benjamin.vag@dentsu.com

At Dentsu, we strive for a safe workplace with the goal of equal opportunities and treatment for all. With us, everyone should feel welcome and safe to be who they are and where everyone can express themselves. We are advocates for real change. Therefore, we encourage applications from candidates with different backgrounds to further increase our diversity."

#LI-DENTSU #LI-Onsite #LI-BV1

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