About the Role

We are looking for an experienced and proactive professional for the role of Senior Manager – Integrated Media Planning to develop and manage integrated media strategies across ATL, digital, social, content, influencer, and performance marketing platforms, with a strong focus on the Tamil-speaking market.

The ideal candidate should have a sound understanding of media planning, regional consumer behavior, and integrated communication strategies, along with strong client servicing and campaign management capabilities. The candidate must be proficient in reading and writing Tamil to evaluate regional content, review communication materials, ensure linguistic accuracy, and develop media recommendations relevant to Tamil-speaking audiences.
The role involves working closely with internal teams, clients, media partners, and regional stakeholders to deliver effective, insight-led media solutions aligned with brand and business objectives.

Job Description:

Key Responsibilities

1. Integrated Media Planning & Strategy

• Develop integrated media plans across ATL, digital, social media, content, influencer, and performance marketing channels.
• Translate client marketing objectives into effective media strategies and communication plans for relevant target audiences.
• Understand Tamil-speaking consumer behavior, regional media consumption patterns, cultural nuances, and market trends to develop relevant media recommendations.
• Plan channel mix, audience targeting, budget allocation, campaign scheduling, and reach and frequency objectives.
• Identify opportunities to integrate traditional and digital media for stronger campaign effectiveness.
• Conduct competitor analysis, category research, and media landscape assessments to support strategic recommendations.
• Collaborate with media buying teams, publishers, digital platforms, and vendors to ensure effective campaign planning and execution.

2. Client Servicing & Account Management

• Manage day-to-day client relationships and serve as a key point of contact for media planning and campaign-related requirements.
• Understand client business objectives and recommend integrated media solutions aligned with brand priorities.
• Prepare and present media plans, campaign proposals, performance reviews, and strategic recommendations.
• Coordinate with internal teams to manage campaign timelines, deliverables, approvals, budgets, and status updates.
• Proactively address client requirements, resolve challenges, and ensure timely delivery of campaign commitments.
• Identify opportunities to improve client satisfaction, strengthen account relationships, and expand integrated media services.

3. Campaign Execution & Performance Monitoring

• Oversee the execution of integrated media campaigns across relevant traditional and digital channels.
• Track campaign performance against agreed KPIs, including reach, impressions, engagement, CTR, CPC, CPM, CPL, conversions, and ROAS, as applicable.
• Coordinate with analytics and performance teams to evaluate results and identify optimization opportunities.
• Prepare campaign reports, post-campaign analyses, and actionable recommendations for clients.
• Monitor media budgets, campaign spends, schedules, and deliverables to ensure efficient utilization of resources.
• Ensure quality, consistency, and timely execution across all campaign touchpoints.

4. Cross-Functional Collaboration

• Work closely with strategy, creative, content, digital, performance, media buying, analytics, production, and external agency teams.
• Ensure alignment across media recommendations, creative messaging, regional content, and campaign execution.
• Coordinate with regional media partners, publishers, vendors, and platform representatives as required.
• Manage multiple campaigns simultaneously while maintaining planning quality and delivery standards.
• Contribute to process improvements, campaign documentation, and effective reporting practices.

 

Skills & Qualifications

• Bachelor’s degree in Marketing, Advertising, Media, Mass Communication, Business, or a related field.
• 7 to 10 years of relevant experience in integrated media planning, media strategy, account management, or client servicing within an advertising or media agency.
• Fluency in reading and writing Tamil is mandatory. Candidates must be able to review Tamil-language campaign communication and assess linguistic and contextual accuracy.
• Strong understanding of ATL, digital media, social media, content, influencer marketing, and performance marketing.
• Experience in integrated media planning, audience targeting, media budget allocation, campaign execution, and performance reporting.
• Understanding of Tamil Nadu's regional media landscape, consumer behavior, and cultural nuances is highly desirable.
• Strong client management, presentation, communication, and stakeholder coordination skills.
• Ability to analyze campaign data and translate insights into actionable recommendations.
• Proficiency in MS Excel, PowerPoint, Google Workspace, and relevant media planning and reporting tools.
• Strong organizational skills, attention to detail, and the ability to manage multiple priorities in a fast-paced agency environment.

Key Success Criteria

• Effective delivery of integrated media plans aligned with client objectives.
• Accurate and culturally relevant Tamil-language campaign communication.
• Strong client relationships and timely campaign delivery.
• Efficient media budget management and performance optimization.
• Seamless coordination across internal teams and regional media partners.

Location:

Bangalore

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent