Über diese Senior Global Partner Marketing Manager Stelle bei Outreach
Own the Partner Marketing Strategy
-
Build and own the global partner marketing strategy and annual plan, aligned to the partner business priorities.
-
Created tailored co-marketing motions for priority partners including leveraging campaigns, digital, events, and field marketing for an overall integrated plan.
-
Collaborate with partners and the Outreach product marketing and brand teams to promote announcements via press releases, social media programs, blogs, and other types of co-created content.
Drive Co-Marketing and Campaigns
-
Plan and execute joint co-marketing campaigns with strategic partners, including content, webinars, events and paid programs.
-
Manage external market development fund (MDF) program usage; and an internal program to include allocation, partner requests, approvals, and ROI tracking.
-
Adapt global partner campaigns for regional execution in partnership with field marketing teams across NA and EMEA.
-
Measure integrated campaign performance against pipeline and revenue targets.
-
Act as the connective tissue between the Partner leaders and campaign/field marketing teams, ensuring consistent brand and c-marketing standards worldwide.
Deliver Partner Enablement and Content
-
Work with partners and product marketing to develop messaging and targeting strategy.
-
Collaborate with the product marketing and partner teams at Outreach to identify and support co-branded collateral, joint case studies, sales enablement, and campaign toolkits.
-
Support internal teams with content and campaign enablement for partners.
Support and Create Events and Field Activations
-
Coordinate partner presence at corporate and third party events, regional field events, and partner summits including Unleash, the Outreach flagship customer event.
-
Manage joint webinars and virtual events with key partners, end to end.
Track Pipeline, Revenue, and ROI
-
Track and report on partner-sourced and partner-influenced pipeline, MDF, and program ROI.
-
Manage the partner marketing budget and calendar across NA and EMEA.
-
Continuously test and optimize campaigns. Leverage AI and data to improve efficiency, effectiveness, and velocity.
Our Vision of You
-
5–8 years of marketing experience, including 3+ years in partner, channel, or alliance marketing supporting organizations that sell to global, enterprise, mid-market customers.
-
Experience at a B2B SaaS or technology company; AI/ML industry experience a plus.
-
A track record managing global or multi-region marketing programs across time zones and cultures.
-
Familiarity with partner ecosystems — technology alliances, channel/reseller networks, and SI/consulting partners.
-
Hands-on experience managing MDF and co-op marketing programs.
-
Strong project management skills and comfort coordinating a wide range of internal and external stakeholders.
-
Excellent written and verbal communication skills, with the ability to represent the brand consistently across joint materials.
-
Working knowledge of CRM and marketing automation platforms (e.g., Salesforce, Marketo); experience with partner marketing platforms (e.g., Crossbean, Impartner, Allbound, Zift) a plus.
-
Strong analytical and executive communication skills, with the ability to translate insights into recommendations and effectively present to senior leadership.
