The Senior Director, Marketing leads the full marketing function and is accountable for the integrated system that drives customer acquisition, studio traffic and conversion, retention, and long-term brand equity — with brand, retail marketing, digital, lifecycle, and creative all operating as one coherent engine.

Reporting to the CEO, this role sits at the center of Studs’ commercial engine at a pivotal stage: a strong brand foundation, an evolving growth engine, and rising operational sophistication across the company. The Senior Director owns the integrated marketing calendar, leads a team of experienced marketers, and partners closely with Merchandising, Retail Operations, Finance, and People to translate company goals into integrated plans. The work spans long-range brand and customer strategy through to weekly performance optimization, and the role is expected to operate fluently across both.

This role is ideal for a leader who has built and run a full-stack marketing organization at a premium consumer, retail, or omnichannel brand, and who treats marketing as a connected system rather than a set of channel silos. The right candidate has strong commercial instincts, makes decisions with the discipline of an operator and the judgment of a brand steward, and is energized by environments where strategy and execution sit in the same week.

Salary Range: $200,000–$230,000 + equity

Location: HQ (New York, NY) — Hybrid

Key Responsibilities:

Integrated Marketing & Customer Growth

• Own the integrated marketing strategy and calendar across brand, retail, digital, and lifecycle, aligned to product launches, studio openings, and seasonal moments.
• Drive customer acquisition efficiency and grow the active customer base, connecting marketing investment to revenue outcomes.
• Define annual and quarterly marketing priorities, goals, and measurement frameworks in partnership with the CEO and leadership team.
• Lead marketing inputs into company planning, OKRs, and business reviews, ensuring every plan is tied to a commercial outcome.

Retail & Studio Marketing

• Drive studio traffic, appointment conversion, and customer return across the Studs footprint.
• Build the new studio opening playbook, ensuring local marketing investment translates into measurable ramp performance.
• Partner with Retail Operations and Merchandising to align launches, promotions, and seasonal moments with in-studio execution.

Lifecycle, Retention & E-commerce

• Improve customer retention and LTV through segmentation, lifecycle programs, and re-engagement strategy.
• Own marketing’s contribution to e-commerce performance, including site experience, lifecycle programs, and list growth.
• Guide strategy and execution across paid media, SEO, email and SMS, influencer, content, organic social, and site merchandising.

Team, Brand & Creative Stewardship

• Lead and develop a team of senior marketers across brand, retail, digital, and lifecycle disciplines.
• Set the operating rhythm for the marketing organization, including planning cycles, performance reviews, and reporting.
• Maintain consistency of voice, positioning, and creative standards across every consumer touchpoint, from paid media to the in-studio experience.
• Manage internal and external creative resources and agency partners, ensuring strong output and clear accountability.

Marketing Operations & Performance

• Own the full marketing budget and forecasting in partnership with Finance and E-commerce, including reforecasting against actuals.
• Build the measurement, attribution, and reporting discipline needed to make confident channel-mix decisions and shift spend as the business evolves.
• Report performance, learnings, and recommendations to the CEO and leadership team on a recurring cadence.

Tools We Use:

We don’t expect candidates to know every tool, but familiarity with similar platforms is a plus.

• CRM and Email/SMS: Klaviyo.
• E-commerce: Shopify.
• Paid Media: Meta Ads Manager, Google Ads.
• Analytics: Google Analytics, Looker.
• Creative and Workflow: Figma, Notion, Asana.
• CX and Engagement: Zendesk, Loop Returns, Yext, Delighted.

Requirements:

• 10+ years of marketing experience in high-growth premium consumer, retail, or omnichannel environments.
• 3+ years of people leadership experience, including direct management of senior-level reports.
• Proven track record building and running integrated marketing strategies that connect brand, retail, digital, and lifecycle into one coherent engine.
• Deep experience leading multi-channel execution: paid media, organic social, influencer, email and SMS, retail marketing, and site merchandising.
• Strong command of digital performance and attribution, with the judgment to adjust channel mix based on ROI and stage of business.
• Demonstrated experience leading lifecycle and retention programs, including segmentation, re-engagement, and list growth.
• Experience managing creative development across in-house teams and external agency partners.
• Strong cross-functional operator with a track record of partnering closely with Retail, Merchandising, Finance, and Operations to drive shared outcomes.
• Based in New York and able to work from the HQ office on a hybrid schedule.

Benefits & Perks

• Flexible Work Environment (3 days in office, 2 days work from home)
• Comprehensive Medical, Dental, and Vision Insurance (including a plan option with $0 in-network mental health visits)
• Access to Mental Health and Work/Life Resources including Online Therapy, Gender Affirmation Support Services, and Employee Assistance Program (EAP)
• Voluntary Life Insurance
• Health and Commuter Tax-Advantaged Accounts
• Stock Options in connection with the Company’s Equity Incentive Plan
• 401(k) Retirement Savings Plan
• Paid Time Off, Paid Safe & Sick Leave, and Paid Parental Leave
• Paid Sabbatical After 4 Years of Service
• Exclusive Employee Discounts on Piercings and Jewelry (we’ve got your friends and family covered too!)
• Access to PerkSpot and additional benefits such as pet insurance, discounted tickets, personal finance coaching, healthy rewards, and more!