About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As a Senior Director, Artist Lead within Marketing, you are the lead marketing & digital strategist across assigned roster. You will be responsible for overseeing the planning, development, and execution of innovative marketing strategies for assigned artist projects, which will have a focus on Rock and Dance genres. You will lead collaboration across all internal departments, and all communication with external artist camps.

What you'll do:

• Lead the creation, development, and execution of marketing roll out strategies for assigned projects.
• Participate in near- and long-term creative planning to ensure a clear and consistent message for assigned projects while acting as a central point of contact and lead for all assigned projects.  Work with all departments in meeting deadlines and keeping a creative thread running throughout the projects.
• Liaise with artist management on a regular basis and communicate label plans and expectations.
• Manage campaign budgets for each assigned project.
• Participate in managing release schedule as it pertains to assigned projects.
• Lead brainstorm sessions w/ internal Viral/UGC & Audience Development teams to prepare campaign concepts for pitching and execution.
• Assist in the creation & execution of artist messaging calendars across social media websites ensuring timely and accurate delivery.
• Liase w/ internal short form content team to support campaign rollout and ensure all content needs are underway.
• Oversee and own digital setup across artist profile and campaign rollout.
• Liase & collaborate w/ internal audience development team across assigned artists to ensure proper on-going campaign engagement.
• Liase & collaborate w/ internal VIRL/UGC team to support online creator & sound growth campaigns.
• Research and evaluate customer needs, industry landscape, and market/cultural trends.
• Identify and analyze new and innovative exposure and revenue generating opportunities for assigned artists.
• Coordinate video launches with release planning, including acquiring ISRCs, setting up YouTube premieres, and monitoring engagement metrics to ensure successful video rollouts.
• Work with artist management and A&R on assessing artist development needs.
• Ideate and execute lifestyle marketing strategies to position artist/roster within highly engaged cultural and lifestyle communities, fostering deep emotional connections, brand affinity, and advocacy.
• Work directly with internal publicity team on assigned artist campaign strategy. Liase w/ external indie press partners, as needed, to ensure campaign execution.
• Work with International Marketing department to ensure marketing plans and project needs are met and executed on a global basis.
• Liase w/ internal experiential marketing team on the planning and execution of artist showcases/listening parties/events.

Who you are:

• You’re a passionate music fan with at least 8 years of progressive marketing experience in the music industry and expertise in breaking artists in the Dance and Rock spaces.
• Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment.

• Communication Skills: Excellent written and verbal communication skills for crafting compelling narratives and collaborating with various teams including artists camps and senior management.

• Creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline.
• Ability to generate original and engaging digital marketing and content ideas that align with the artist's brand.
• Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, YouTube Reddit and Snapchat.
• Strong understanding of short form content and what performs best online.

• Organizational Skills: Strong ability to manage multiple projects simultaneously and meet deadlines.

• Adaptability and Learning Agility: Openness to feedback, willingness to learn new skills, and adaptability to rapidly changing digital trends and technologies.
• Accountability: Strong sense of responsibility and accountability for deliverables, ensuring high-quality and timely output.

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
• Investment in your professional growth and development enabling you to thrive in our vibrant community.  
• The space to accelerate progress, positively disrupt, and create what happens next  
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.