Lightmatter’s technical content, events, and executive voices are strong. In this role, you’ll build the digital engine that gets them in front of more of the right people. You’ll own performance across LinkedIn, YouTube, our website, search, and emerging AI answer platforms, working closely with marketing, product, engineering, and executive teams. You’ll be our in-house owner of SEO and AEO.

Responsibilities

• Grow our digital presence: Build and run a content strategy and distribution plan across SEO, AEO, LinkedIn, YouTube, and paid search. Shift LinkedIn from announcements toward technical education, industry perspective and ecosystem engagement, and build YouTube into a steady publishing channel.
• Own SEO and AI discoverability: Lead keyword strategy, site structure, and long-tail technical topics. Make our content easier for search engines and AI systems to find, parse, and cite, and track our visibility.
• Run campaigns: Plan campaigns around events, launches, and competitive moments. Manage paid search and HubSpot email programs, and keep our contact database up-to-date and compliant.
• Make content go further: Create simple workflows so SMEs approve technical assets once and adaptations follow set rules, turning one keynote or paper into video, clips, posts, and web content.
• Measure what matters: Define KPIs for each channel, report on performance regularly, and recommend where to invest.
• Keep an eye on the market: Track competitor SEO, content, social, and events, and turn what you learn into recommendations.
• Run the tools: Manage our social tooling and website tracking, and coordinate external agencies.

Qualifications

• 8+ years in digital marketing (or 6+ years with a Master’s), with hands-on SEO and social experience in B2B technology
• Bachelor’s degree in marketing or equivalent experience
• A record of growing organic visibility and professional audiences on LinkedIn and YouTube
• At least one year of working knowledge of AEO and how AI systems discover and cite content
• Strong analytics skills and experience with Google Analytics, Ahrefs, Hootsuite, HubSpot, Google Ads, and WordPress
• Experience managing content strategy, working closely with SMEs to map their content to target audiences
• Technical aptitude with demonstrated automation of marketing workflows

Preferred Qualifications

• Background in semiconductors, photonics, AI infrastructure, or networking

• Experience with news and event-driven content programs
• Experience working at a high-growth company
• MBA