As a Senior CRO Manager, you'll lead full-funnel testing and optimization initiatives focused on performance across Rocket's digital properties, including emerging AI Search capabilities. You'll partner closely with SEO managers, content growth teams, product teams, and engineering to design and execute sophisticated A/B and multivariate tests that drive measurable impact on the complete user journey. Your deep expertise in experimentation methodology, technical acumen, and AI automation will shape how we test user experience enhancements, content strategies, and product changes across both traditional and AI-powered search channels. You'll mentor junior team members and provide strategic recommendations to senior leadership, driving innovation in how we approach testing and optimization.

About the role

• Lead full-funnel experimentation and optimization across all traffic channels, running experiments through the complete customer journey for Rocket Mortgage storefronts and partner properties including Redfin

• Design and execute A/B, multivariate, and time-based tests focused on conversion impact, including content variations, user experience enhancements, and technical optimizations that influence both traditional and AI Search performance

• Collaborate with SEO managers, content growth teams, product teams, and engineering to identify high-impact testing opportunities and translate cross-functional insights into actionable experiments

• Build and design experiments using web performance platforms such as Amplitude and Optimizely, with hands-on technical aptitude and ability to work in implementation details

• Measure and analyze the impact of optimization changes over time, accounting for market noise and external factors that may influence performance across search and direct channels

• Possess deep knowledge of experimentation methodology and determine the most appropriate testing approach based on unique circumstances and constraints of each context

• Mentor junior team members on testing best practices, CRO fundamentals, and advanced experimentation techniques, including the use of AI tools to enhance experiment design and administration

About you

Minimum Qualifications

• 5+ years of experience in conversion rate optimization (CRO), performance marketing, or related digital optimization roles

• Demonstrated expertise with web performance and testing platforms such as Optimizely, Amplitude, or similar tools

• Proven track record of running A/B and multivariate tests with strong understanding of experimentation methodology and statistical measures

• Advanced proficiency with web analytics tools and the ability to work with large, complex datasets

• Power user of AI tools such as Claude, Gemini, and ChatGPT

• Bachelor's degree in marketing, design, technology, data science, or a related field

• Excellent communication and presentation skills, capable of conveying technical findings to both technical and non-technical stakeholders

Preferred Qualifications

• Experience testing full-funnel user journeys from initial traffic through conversion

• Hands-on experience building and designing experiments from the ground up

• Experience working with cross-functional teams including SEO, content, product, and engineering

• Familiarity with AI Search, including Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO) strategies and best practices

• Knowledge of schema markup, structured data, and technical SEO implementations

• Experience optimizing for multiple digital properties or storefronts

• Familiarity with AI tools and techniques for experiment design and optimization

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time.  Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.  The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.  Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [email protected].

The compensation information below is provided in compliance with all applicable job posting disclosure requirements. The compensation for this position is $76,500.00-$161,500.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.