SENIOR COPYWRITER, MEMBER ACTIVATION

Lantern helps employers reduce medical spend by getting members to the right specialty care center of excellence for plannable surgery, cancer support, and specialty infusions. The Member Activation team owns the outreach and engagement engine that turns eligible members into first calls and cases, the leading indicator for procedure volume and revenue. This role is a direct bet on one of our biggest 2027 priorities: scaling campaign execution with agents, not headcount.

We are hiring a short-form specialist, not a long-form writer. This is not a blogger, an articles writer, or someone whose background is internal communications or PR. This is someone who has written email, SMS, direct mail, and digital ad copy that had to convert, who can point to the metric it moved, and who wants to spend their time testing, measuring, and rebuilding rather than writing one perfect piece and moving on.

Location: Dallas, TX, New York, NY - Hybrid schedule (3x in office per week)

Responsibilities:

• Write short-form, conversion-focused copy across direct mailers, email, text, display ads, outbound calling scripts, and digital surfaces (landing pages, app, portal).
• Design and run structured tests (A/B and multivariate) on messaging, offers, and creative, with a clear hypothesis and a defined metric for every test.
• Build and maintain agentic workflows comprised of insights-driven value proposition messaging that let a small team produce and personalize campaign copy at scale, with a human checkpoint built into the process rather than bolted on after.
• Partner with Product, Analytics & Member Experience to turn proven copy patterns into repeatable, configurable templates.
• Use performance data and member feedback loops to continuously retire what's not working and scale what is.
• Monitor campaign performance dashboards and channel-level conversion metrics to decide what gets tested next.
• Maintain a shared style, voice, and compliance checklist so AI-generated variants stay on-brand and audit-ready.

Requirements:

• A portfolio of short-form, consumer-facing campaign copy (email, text, direct mail, landing pages, or paid ads) with stated results, not just creative samples.
• Direct experience designing and reading A/B or multivariate tests, including ones that lost, and the ability to explain what you did with the result.
• Hands-on experience using AI tools to build a repeatable production or QA workflow, not just to draft copy faster.
• Comfort working from data and being wrong in public — you'd rather ship a testable hypothesis than defend a favorite line.
• Nice to have: experience writing for healthcare, insurance, benefits, or another regulated consumer category.
• Nice to have: familiarity with Salesforce Marketing Cloud or comparable ESPs/CDPs.
• Nice to have: experience writing for contact-center scripts.

Strong Candidates will:

• Have written short-form, conversion-focused copy (email, SMS, direct mail, digital ads) that had to convert — not long-form articles, blog posts, or internal communications.
• Come from a direct-response or growth marketing background, not corporate communications or PR.
• Want to spend their time testing, measuring, and rebuilding rather than writing one perfect piece and moving on.
• Rather ship a testable hypothesis than defend a favorite line — comfortable being wrong in public and letting the data pick the winner.

Benefits

Compensation: Base salary range: $95k–$130k plus variable compensation, depending on relevant experience, location, and qualifications.