Jobs › Companies › Highlandfleets › Senior Brand Manager

Über diese Senior Brand Manager Stelle bei Highlandfleets

Highlandfleets · Remote · Beverly, MA
About Us
Highland Electric Fleets’ mission is to make electric fleets accessible and affordable for all, enabling communities to realize the benefits of cleaner, quieter and healthier fleets. Highland is North America’s leading provider of Electrification-as-a-Service (EaaS). Founded in 2019, Highland partners with school districts, municipalities, and fleet operators to make the transition to electric fleets simple and affordable.
 
Highland proudly serves as the Official Electric School Bus Provider of the LA28 Olympic and Paralympic Games and Team USA. From pioneering vehicle-to-grid technology to managing some of the nation’s largest electric school bus fleets, Highland delivers reliable, cost-effective solutions that support local communities and drive the future of transportation.

Summary:

We're looking for a strategic, story-driven Senior Brand Manager to lead how Highland’s brand shows up in market. This role owns Highland’s content engine and integrated campaigns, including activation of our LA28 Olympic & Paralympic sponsorship. The Senior Brand Manager is responsible for setting the narrative, briefing and directing our internal creative team, agency partners, and external production crews, and running the production & content calendar so the right assets land on time and on message.

Beyond brand, this person helps drive the product narrative: translating what Highland delivers into clear positioning and messaging, and equipping our sales teams with the collateral they need to win. The ideal candidate pairs creative instinct with commercial focus, and knows how to turn a complex offering into a story that resonates with school districts, municipalities, fleet operators, and community stakeholders.

Job Overview:

Content Creation & Production

  • Own Highland's content engine end to end — from narrative and concept through production, launch, and repurposing across channels
  • Build and maintain the content calendar to drive an integrated message across channels
  • Partner with the Creative Director on video and photoshoots with Team USA athletes, and customer events & testimonials, owning planning, logistics, and execution
  • Lead content review and approvals, including customer, legal, and sponsorship compliance sign-off
  • Manage the content library to support future activation and sales enablement
  • Campaign & Sponsorship Activation

  • Lead activation of integrated brand campaigns from brief and creative development through launch, optimization, and reporting, working closely with cross-functional teams to maximize consistency and impact. Campaigns to include tentpole events, current-customer engagement, and demand generation programs
  • Deliver Highland's LA28 Olympic & Paralympic activation with internal and external teams, ensuring assets, content, and messaging connect with both national and local audiences
  • Maximize the value of the LA28 partnership across brand awareness, demand generation, and customer engagement while maintaining USOPP/IOC compliance
  • Build local activation and co-marketing moments with school districts, from ribbon cuttings to community events
  • Brand Steward & Narrative

  • Serve as a steward of the Highland brand, holding a consistent voice, look, and experience across every channel and touchpoint
  • Bring Highland's established brand strategy to life through campaigns, content, and activation — sharpening how the story gets told
  • Partner with leadership on thought leadership and stakeholder advocacy moments that build Highland's reputation in a competitive, fast-moving market
  • Product Marketing & Narrative

  • Help drive Highland's product narrative translating our Electrification-as-a-Service offering and product capabilities into clear, differentiated positioning and messaging for priority audiences
  • Partner cross-functionally to develop messaging frameworks and value propositions that connect product features to customer outcomes
  • Own the development of product-facing sales collateral (e.g. decks, one-pagers, and talk track) that help commercial teams engage district and municipal decision-makers
  • Performance Measurement

  • Track, analyze, and report on campaign effectiveness, adjusting as needed to meet and exceed KPIs
  • Translate performance data into clear recommendations that sharpen future brand and product marketing investments
  • Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field
  • 7+ years of  brand, content, and/or product marketing experience
  • Strong track record of developing and executing integrated marketing campaigns, preferably in support of high-profile sponsorships
  • Demonstrated experience owning content production end to end — briefing creative, directing agencies and production crews
  • Experience developing product positioning, messaging, and sales enablement materials that connect a product or service to customer outcomes
  • Proven ability to lead cross-functional initiatives across content, digital, paid media, events, and PR
  • Demonstrated experience with sponsorship activation and major brand events preferred
  • Outstanding communication, project management, and stakeholder management skills
  • Ability to synthesize complex information into compelling benefits, messaging, and presentations
  • Experience in B2B or public sector marketing a plus

  • What You Can Expect from Highland:
    • Competitive base salary and performance-based bonus program
    • A supportive, highly collaborative, team-oriented environment
    • Ability to work with bright, innovative, and forward-thinking colleagues
    • Health, Vision, and Dental coverage for employees & their dependents
    • Generous Paid Time Off
    • 401(k) program and company match
     
     
    Highland Electric Fleets provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Highland Electric Fleets complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
    Bereit, sich bei Highlandfleets zu bewerben?
    Bei Highlandfleets bewerben

    Ähnliche Jobs

    RC
    Assistant Brand Manager
    Revlon Corporate
    ⚡ Früh bewerben Sydney, New South Wales, Austr... Vor Ort
    ● Neu 👁 Gesehen ✓ Beworben vor 4 Std.
    Plaud
    Senior Brand Content Strategist & Copywriter - San Francisco
    Plaud
    ⚡ Früh bewerben San Francisco, CA Hybrid $140,000–$200,000
    ● Neu 👁 Gesehen ✓ Beworben vor 6 Std.
    Oscilar
    Sr. Manager/Director, Brand Marketing
    Oscilar
    ⚡ Früh bewerben Remote · standortgebunden $187,500–$250,000
    ● Neu 👁 Gesehen ✓ Beworben vor 6 Std.
    Riot Games
    Brand Manager - Unpublished R&D Product
    Riot Games
    ⚡ Früh bewerben Los Angeles, USA Vor Ort
    ● Neu 👁 Gesehen ✓ Beworben vor 9 Std.
    Crunchyroll, LLC
    Brand Marketing Senior Manager
    Crunchyroll, LLC
    ⚡ Früh bewerben Los Angeles, California, Unite... Vor Ort $147,300–$184,140
    ● Neu 👁 Gesehen ✓ Beworben vor 11 Std.
    OF
    Senior Brand Manager
    Open Farm
    ⚡ Früh bewerben Toronto Hybrid
    ● Neu 👁 Gesehen ✓ Beworben vor 13 Std.
    Freelance Latin America
    Personal Brand Manager
    Freelance Latin America
    ⚡ Früh bewerben Colombia · standortgebunden
    ● Neu 👁 Gesehen ✓ Beworben vor 13 Std.
    Oppizi
    Brand Activation Manager - Austin, TX
    Oppizi
    ⚡ Früh bewerben Austin, Texas, United States Vor Ort $52,000–$52,000
    ● Neu 👁 Gesehen ✓ Beworben vor 13 Std.
    Ramp
    Brand Partnerships Manager
    Ramp
    ⚡ Früh bewerben New York, NY (HQ) Hybrid $151,000–$231,000
    ● Neu 👁 Gesehen ✓ Beworben vor 14 Std.

    Registrieren für Vorschläge, die auf die von Ihnen geöffneten Jobs und gespeicherten Suchen zugeschnitten sind.

    Mehr Jobs bei Highlandfleets

    Alle Jobs bei Highlandfleets ansehen →

    Jetzt bewerben
    🤖

    Moment — langsam

    JobsRadar wurde für echte Menschen gebaut, die eine schwere Zeit bei der Jobsuche haben — nicht für automatisierte Anfragen. Sie klicken viel zu schnell und sind jetzt vorübergehend blockiert.

    Kommen Sie später wieder. Wenn Sie wirklich auf Jobsuche sind, stehen wir hinter Ihnen — verhalten Sie sich einfach wie ein Mensch.

    Catch your next role the second it’s posted.

    Create a free account and we’ll watch the boards for you — the instant a job matches your search, it lands in your inbox or Telegram. No digging, no refreshing.

    Create free account

    Free forever · takes 30 seconds · already have one?

    Verschaffe dir einen Vorsprung bei der Jobsuche.

    Tritt unserem Telegram-Kanal bei für das, was dir hilft, die Stelle zu bekommen — Gehaltsbenchmarks, den wöchentlichen Marktpuls und neue Feature-Drops. Kein Spam, nur Signal.

    Dem Kanal beitreten — kostenlos