3547 - Senior Associate, Programmatic

Senior Associate, Programmatic

Role Summary and Impact:

As a Programmatic Senior Associate, you will be responsible for supporting the management and optimization of programmatic campaigns. You will develop strong platform knowledge, contribute to programmatic planning, and assist with data analysis under the guidance of more senior team members. Working closely with Programmatic Managers, you will contribute to the execution of programmatic media activity, striving for best-in-class delivery and insightful commentary through data analysis. Your focus will be on ensuring seamless campaign implementation and contributing to client objectives and KPIs within the Programmatic channel and the WPP Open ecosystem.

Key Responsibilities:

Campaign Management:

• Support the implementation, management, and daily optimisation of programmatic campaign activity to excel in reaching client objectives and KPIs.
• Assist in creating media plans designed to achieve specified KPIs.
• Support on the day-to-day Quality Assurance (QA) process, minimizing errors and ensuring consistent and accurate adherence to process.
• Contribute to client testing plans, including supporting the planning, execution, and evaluation of tests with methodical accuracy.

Client and Partner Support:

• Prepare client reports and assist in basic campaign analysis, extracting insights to support recommendations for future activity.
• Work with partners and attend regular platform training to develop programmatic skillset and industry knowledge.

Operational Excellence:

• Contribute to the appropriate use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights.
• Assist in ensuring financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees.
• Help maintain standards and processes throughout the end-to-end campaign lifecycle.

Skills and Experience:

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Programmatic Aptitude: Passion for programmatic activation and driving excellence. Demonstrating developing proficiency in core trading platforms (e.g., DV360, TTD, Amazon), with an affinity for numbers and an analytical thought process.
• Foundational Knowledge: Eagerness to develop an understanding of programmatic buying, optimization levers, and major platforms.
• Analytical & Organisational: Ability to manage time effectively, strong attention to detail, and capable of working as part of a group to analyse campaign data and identify trends and actionable insights.
• Communication: Excellent communication skills, both written and verbal.
• Mindset: Proactive and self-motivated, always looking to expand knowledge and capabilities within the programmatic landscape and industry trends.

Life at WPP Media & Benefits: 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

#LI-Promoted