Senior Analyst - Advisory, China

1. Advisory & Client Engagement
   • Deliver insight-sharing sessions and advisory discussions based on research findings and written reports, clearly explaining complex analyses and implications.
   • Respond to client briefs by shaping research frameworks, analysis structures and report narratives, rather than purely extracting data.
   • Use pre-published Mintel Reports and research outputs to support client discussions, tailoring angles and focus to specific business questions.
   • Present research-led insights to clients in a clear, structured and confident manner, ensuring findings are well understood and actionable.
   • Work closely with Client Success and Commercial teams to support content-led advisory engagements, ensuring research outputs are aligned with client needs.
   • Proactively communicate with clients on the most relevant research findings, market insights and report outputs for their business priorities.
2. Content & Insights Delivery
   • Publish in-depth research reports combining market research and consumer insights, demonstrating Mintel’s expertise across consumer markets
   • Deliver Mintel Reports on time and to a consistently high quality standard, covering a range of categories and subject areas.
   • Independently lead the end-to-end report workflow, including: 
     • research design and scoping
     • questionnaire design and research framework development
     • primary and secondary data collection
     • data analysis, validation, and interpretation
     • insight synthesis, storyline development, and report writing
   • Gather and assess relevant primary and secondary data for each market, working closely with Research Directors to develop accurate market, company and segmentation insights.
   • Translate complex data and research findings into clear, structured and insight-led written content, aligned with Mintel’s reporting standards.
3. Industry Engagement
   • Monitor consumer, market and innovation trends, identifying the most relevant issues to explore through consumer research.
   • Build and maintain relationships with industry contacts and experts to deepen understanding of factors influencing consumer behavior, innovation and company strategy.
   • Integrate market knowledge, research findings and external inputs into coherent insight narratives that strengthen report quality and relevance.