Roles & Responsibilities

1.   Ad Tech & Platform Operations  (Primary Focus)

•      Own the ad-tech stack: Configure, manage, and optimize Google Ad Manager (GAM) and SpringServe for all Vietnam market inventory.

•      Inventory & yield management: Set up ad units, pricing rules, deal structures, and yield optimization strategies across programmatic and direct-sold channels.

•      Technical troubleshooting: Diagnose and resolve delivery discrepancies, pacing issues, latency problems, and reporting mismatches with urgency and precision.

•      Programmatic infrastructure: Configure SSP/DSP integrations, header bidding setups, and deal IDs (PMP, programmatic guaranteed) in coordination with global tech teams.

•      Data & reporting: Build and maintain dashboards and performance reports using Excel, SQL, and BI tools. Deliver actionable insights to internal stakeholders and partners.

2.   End-to-End Campaign Management

•      Full campaign lifecycle: Own campaign setup, trafficking, QA, pacing, optimization, and final reporting for all Vietnam market campaigns.

•      Performance delivery: Ensure campaigns meet delivery targets, pacing benchmarks, and client KPIs — proactively flagging and resolving issues before they escalate.

•      Client & partner communication: Serve as the operational point of contact for agency and advertiser partners on active campaigns.

•      Process & documentation: Build scalable operational workflows and internal documentation to support team growth.

3.   Programmatic Demand Partnerships

While this role is operationally anchored, demand partnership development is a core responsibility — specifically within the programmatic ecosystem. We are looking for someone who has built real relationships with DSPs, trading desks, and programmatic-first agencies, and who can activate those connections to drive revenue on our platform.

•      DSP & programmatic partnerships: Identify, pitch, and activate programmatic demand partners — including DSPs (The Trade Desk, DV360, and regional platforms), trading desks, and programmatic agencies — to drive spend on ODK's Vietnam inventory.

•      Deal structuring: Develop and manage PMP deals, programmatic guaranteed arrangements, and preferred deal structures with demand partners.

•      Agency & brand outreach: Build and maintain relationships with media agencies and brand-direct advertisers in the Vietnam market to develop direct-sold and programmatic demand pipelines.

•      Revenue development: Work with global leadership to set and execute against Vietnam revenue targets across programmatic and direct channels.

•      Partner activation: Translate technical platform capabilities (SSP features, audience targeting, deal structures) into compelling partner pitches — closing the gap between ops knowledge and commercial conversations.

4.   Market Ownership & Regional Operations

•      Single point of contact: Act as the primary operational and commercial owner for all advertising activity in the Vietnam market.

•      Vendor & platform management: Manage relationships with ad-tech vendors, measurement providers, and platform partners to maintain system reliability and operational efficiency.

•      Market intelligence: Monitor the Vietnamese programmatic and CTV landscape — tracking competitive activity, demand trends, DSP adoption, and emerging partnership opportunities.

•      Local compliance: Ensure all operations align with Vietnamese advertising regulations and ODK's global standards.

5.   Cross-functional Collaboration

•      Partner with global Product, Analytics, and Sales teams to align local execution with global platform standards and roadmap.

•      Feed Vietnam market insights back to global leadership to inform product development, pricing strategy, and supply partnerships.

•      Contribute to scalable operational frameworks that can be replicated across other markets.

Requirements

Required

•      Experience: 5+ years in digital advertising with a strong emphasis on ad operations, programmatic platform management, or ad-tech. Direct experience in CTV or OTT environments preferred.

•      Ad Tech Platforms: Hands-on, expert-level experience with Google Ad Manager (GAM) and SpringServe is required. These are day-one tools for this role.

•      Programmatic Demand Experience: Demonstrated experience identifying, connecting with, and activating programmatic demand partners — DSPs, trading desks, or programmatic-first agencies. Must be able to articulate this experience clearly with specific examples.

•      Analytical Skills: Advanced proficiency in Excel, SQL, and at least one BI tool (Looker, Tableau, or equivalent). Comfortable building reporting frameworks from scratch.

•      Independence: Proven ability to operate autonomously in a fast-moving, entrepreneurial environment with limited local management oversight.

•      Languages: Business-level English (written and verbal) required. Vietnamese fluency strongly preferred.

•      Education: Bachelor's degree in Business, Marketing, IT, Computer Science, or a related field.

Preferred Qualifications

•      Experience with CTV/OTT platforms, smart TV ecosystems, or FAST channels.

•      Existing network within the Vietnamese advertising, agency, or programmatic ecosystem.

•      SSP/DSP platform experience: Familiarity with major demand-side platforms such as The Trade Desk, DV360, MediaMath, or regional Vietnamese DSPs.