Über diese SEA Region Marketing Leader - Consumer Stelle bei 3M
Job Description:
Strategic Leadership
- Develop and implement the SEA regional marketing strategy aligned with business objectives.
- Identify market opportunities, growth drivers, competitive threats, and emerging trends across SEA.
- Lead annual strategic planning, marketing plans, and long-range portfolio growth initiatives.
- Ensure alignment between global, regional, and country commercial priorities.
Portfolio & Brand Management
- Define regional portfolio strategy and optimize product lifecycle management.
- Drive successful product launches, indication expansions, and market development initiatives.
- Ensure consistent brand positioning and value proposition across SEA markets.
- Monitor portfolio performance and recommend actions to improve growth and profitability.
Customer & Market Insights
- Establish a deep understanding of customer needs, market dynamics, and competitive landscapes.
- Leverage market research, customer feedback, and business analytics to drive decision-making.
- Translate customer insights into impactful marketing strategies and engagement programs.
- Champion customer-centricity across all marketing activities.
Commercial Excellence
- Partner closely with sales leadership to improve commercial effectiveness and customer engagement.
- Drive implementation of best practices, tools, and processes across SEA markets.
- Monitor marketing effectiveness and key performance indicators (KPIs).
- Identify opportunities to improve marketing ROI and business performance.
Team Leadership & Capability Building
- Lead, coach, and develop countries marketing teams.
- Build strategic marketing, digital, and customer engagement capabilities across SEA.
- Foster a culture of collaboration, innovation, accountability, and continuous improvement.
- Identify and develop future marketing talent and succession pipelines.
Financial Management
- Develop and manage regional marketing budgets and investments.
- Prioritize resources to maximize business impact and return on investment.
- Monitor financial performance and ensure efficient utilization of marketing resources.
Qualifications
- Bachelor's or master's degree in marketing, Business Administration or related field.
- 15+ years of progressive marketing and commercial leadership experience.
- Proven experience managing multiple markets within Southeast Asia would be a plus.
- Demonstrated success in strategic marketing, portfolio management, and product launches.
- Strong leadership experience in complex, matrix, and multicultural organizations.
Key Competencies
- Strategic thinking and business acumen.
- Customer-centric mindset.
- Commercial and market development expertise.
- Strong analytical and financial skills.
- Digital and omnichannel marketing capabilities will be advantage.
- Influencing and stakeholder management.
- Cross-functional collaboration.
- Talent development and coaching.
- Results-oriented leadership.
- Excellent communication and presentation skills.
- High English language proficiency.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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