Sales Representative – Outdoor Running (Altra Running, Central & Southern Italy)

Live the Brand

At Altra, we believe everyone deserves to experience the joy of moving naturally. Founded in 2009 and now part of VF Corporation, Altra has become one of the most innovative and fastest-growing brands in the running industry.

Our mission is simple: to unleash human potential by inspiring people to move naturally and confidently, whether they are preparing for their first race, setting a personal record, or exploring new trails.

To support our continued growth in Italy, we are looking for a passionate and commercially driven Sales Representative (Outdoor Running) to develop the business across Central & Southern Italy.

How You Will Make a Difference

As a Sales Representative, you will be responsible for driving sustainable growth across a portfolio of wholesale accounts while strengthening Altra's presence within the running and outdoor community.

You will serve as the primary commercial contact for your territory, building strategic partnerships with retailers, identifying growth opportunities, and ensuring outstanding brand execution both in-store and in the local market.

You will turn commercial strategy into strong in-market execution by focusing on the following key priorities:

• Managing and growing wholesale accounts across Central & Southern Italy.

• Building strong relationships with retailers and key decision-makers.

• Delivering seasonal and annual sales targets in line with Country and EMEA strategy.

• Executing the seasonal Go-To-Market process, ensuring strong sell-in and sell-through.

• Identifying new business opportunities and driving profitable account growth.

• Ensuring excellent brand visibility, merchandising, and in-store execution.

• Monitoring market trends, competitor activity, and consumer insights to identify opportunities.

• Supporting local marketing activations, retail events, races, demo days, and community initiatives.

• Delivering product and brand training to retail staff and partners.

• Acting as a brand ambassador, strengthening Altra’s presence within the running and outdoor community.

Skills for Success

• Minimum 2 years of experience in Sales, Account Management, Business Development, or a similar commercial role.

• Experience within the running, outdoor, sporting goods, footwear, or performance apparel industry is highly preferred. Candidates with a strong commercial mindset and a genuine passion for running, trail running, and the outdoor lifestyle are also encouraged to apply.

• Strong knowledge of the Italian running and outdoor market.

• Proven ability to build long-term customer relationships and influence key stakeholders.

• Strong commercial acumen and results-oriented mindset.

• Excellent communication and presentation skills.

• Highly organized, proactive, and self-motivated.

• Ability to work independently while collaborating effectively with cross-functional teams.

• Willingness to travel extensively across Central & Southern Italy.

• Fluent in Italian, both written and spoken, with professional working proficiency in English.

What’s In It For You?

Most companies like to say they offer a competitive salary, an amazing bonus/benefit and pension scheme as well as staff discounts. We also do this, only quite different.

Because it’s not just our products which set us apart from others. It’s our people, and we believe they deserve to be nurtured and looked after. That’s why, on top of the usual benefits, we offer much more:

• A supportive feedback-based culture where respect and integrity guide us in what we do.

• An inclusive environment where people of diverse backgrounds, lifestyles love working together.

• Hybrid working model, combining remote and in-office work.

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization.

• 50% employee discount on all VF brands both in store and online.

• Welfare benefits.

• 1 extra day off on your birthday

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join the journey of our team, then we would like to hear from you!

Hiring Range:

annually