Sales Development Representative (SDR)

Location: New York City
Company: Kale
Employment Type: Full-Time

Kale is a fast-growing creator marketing platform helping some of the world's leading consumer brands turn everyday customers into powerful brand advocates.

We work with brands across food & beverage, beauty, wellness, retail, and more, connecting them with our community of 100,000+ creators to generate authentic content at scale.

We're looking for ambitious, resourceful people who want to help shape the future of creator marketing.

About the Role

We're looking for a motivated, tech-savvy Sales Development Representative (SDR) to join our growing sales team in New York City.

You'll play a critical role in building our sales pipeline by identifying, researching, and engaging marketing decision-makers at leading consumer brands.

This isn't a traditional SDR role focused solely on cold calls and emails. We're looking for someone who's excited to leverage modern sales technology, AI, automation, and creative outbound strategies to work smarter and generate meaningful conversations.

This role is designed as a stepping stone to becoming an Account Executive, with an opportunity to advance in approximately 12 months based on performance and business needs.

What You'll Do

• Own outbound prospecting: Identify and engage marketing decision-makers through email, LinkedIn, phone, and creative outreach.

• Leverage modern sales technology: Use tools like HubSpot, Apollo, LinkedIn Sales Navigator, and AI-powered prospecting platforms to build targeted lists and execute campaigns.

• Generate pipeline: Book qualified meetings and create new business opportunities for our Account Executives.

• Research target accounts: Identify relevant brands, marketing initiatives, product launches, and industry trends to personalize outreach.

• Experiment and innovate: Test new messaging, outbound sequences, AI tools, and automation workflows to improve prospecting efficiency.

• Collaborate with the team: Partner closely with Account Executives, sales leadership, and marketing to develop new outbound strategies.

• Track performance: Monitor outreach activity, conversion rates, meetings booked, and pipeline generated.

• Develop your sales skills: Participate in discovery calls, product demonstrations, and deal strategy discussions to prepare for an Account Executive role.

What We're Looking For

• 1–3 years of experience in sales, business development, marketing, or a related field.

• Tech-savvy and curious: Excited to learn new software, experiment with AI, and find more efficient ways to work.

• Strong written and verbal communication skills.

• Resourceful, creative, and comfortable thinking outside the box to reach prospects.

• Self-motivated, organized, and comfortable working toward ambitious goals.

• Coachable, competitive, and eager to develop a long-term career in sales.

• Interest in consumer brands, social media, marketing, and the creator economy.

• Ability to thrive in a fast-paced startup environment.

Bonus Points

• Experience using HubSpot, Apollo, LinkedIn Sales Navigator, Clay, Salesforce, or similar sales platforms.

• Familiarity with AI-powered prospecting, lead enrichment, and outbound automation.

• Experience building email sequences or managing outbound campaigns.

• Knowledge of tools like ChatGPT, Claude, or other workflow automation platforms.

• Previous experience at a startup or high-growth technology company.

Prior experience with specific sales tools isn't required. We're more interested in your curiosity, ability to learn quickly, and willingness to experiment with new technology.

Why Join Kale?

• Clear Career Path: Opportunity to advance from SDR to Account Executive in approximately 12 months, based on performance and business needs.

• Hands-On Mentorship: Work directly with experienced sales leaders and Account Executives.

• Modern Sales Stack: Gain experience with leading sales technology, AI tools, and automation.

• High Impact: Play a direct role in growing our customer base and shaping our outbound strategy.

• Exciting Customers: Help bring some of the world's most recognizable consumer brands onto Kale.

• Fast-Paced Environment: Join an ambitious, collaborative team where your ideas can make a real difference.

Ready to Join?

If you're ambitious, curious, excited about technology, and eager to build a successful career in sales, we'd love to hear from you.

Apply today and help us bring the next generation of consumer brands to Kale.