To thrive as a Regional Sales Manager is to lead a team within a defined geographic region to achieve incremental sales targets and increase market penetration.

This role helps drive the growth of our business by developing and leading a highly engaged sales team. Responsibility includes managing the assigned region’s revenue, market share, staffing, expenses & profitability.

This role is accountable for supporting and accomplishing the corporate objectives by directing and coordinating the activities of the sales team’s values, strategies, and objectives, including the team’s development of strategic partnerships with store management personnel. 

What We’re Looking For: 

• Proven ability to lead, mentor, and develop a sales team of 12–20 representatives covering a specific region to meet business targets. 

• Experience delivering sales strategies, market penetration initiatives, and region-specific growth plans while building strong customer relationships. 

• Skilled in analyzing sales performance against defined metrics, forecasting regional trends, and recommending strategic improvements. 

• Strong background in hiring, onboarding, mentoring, and retaining top sales talent with a focus on continuous improvement. 

• Bachelor’s degree in Marketing, Business Administration, or related field, or equivalent experience in the industry; coatings industry background preferred. 

• Demonstrated expertise in budgeting, financial analysis, cost control, and CRM systems to drive data-informed decisions. 

• Excellent communication, interpersonal, and problem-solving skills with a track record of building collaborative partnerships across teams. 

• Willingness to travel up to 50% (including overnight), work flexible shifts including weekends/holidays, and meet company motor vehicle policy requirements. 

• Commitment to lean thinking, continuous improvement processes, and adherence to Behr’s Strategic Deployment Plan. 

• Ability to meet physical demands of the role, including lifting up to 75 lbs occasionally, with or without reasonable accommodation 

• Proficiency with Microsoft Office Suite, and CRM database management. 

Here’s what we offer you: 

• Accrue 15 paid days of vacation time off the first year plus sick days 

• Competitive salary + performance-based incentives 

• Vehicle expense reimbursement (MOTUS)

• RRSP and DPSP contributions matched by Behr up to 4% 

  100%

• Company-Paid medical and dental benefits for our BEHR team member

• Check out behr.com/careers to view a comprehensive list of our benefits and perks.

Company: Behr Paint Company

Our Commitment to a Culture of Inclusion and Belonging

We believe a workplace that encourages and values different voices, perspectives, and backgrounds builds better teams, better solutions, and more innovation. The goal is for every single team member to have a voice and experience a sense of belonging here, regardless of where they sit in the organization and what their background is. We look forward to your sharing your outstanding and unique talents and perspectives with us!

BEHR (the “Company”) is an equal opportunity employer and we strive to employ the most qualified individuals for every position. The Company makes employment decisions only based on merit. It is the Company’s policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

BEHR is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish
E-Verify Right to Work Poster: English & Spanish