Product Lead In-life Sales NL   

As Product Lead In-life Sales NL, you are responsible for growing digital sales and activation across multiple products in the Netherlands. 

You own in-life activation across multiple products and are responsible for the digital acquisition of Savings and Credit Cards. Your goal is to increase product sales, customer engagement, relevance and commercial value through smart targeting, strong journeys and continuous optimization. 

This is a unique role at the intersection of performance marketing, data and conversion optimization. You know how to turn customer insights into action, improve funnel performance and scale commercial impact across digital channels. 

You combine commercial ownership, data-driven decision making, marketing expertise, stakeholder management and strong leadership. 

What you’ll do 

• Own digital in-life sales and activation across multiple products. 

• Drive acquisition and growth for Savings and Credit Cards. 

• Manage a significant budget towards commercial KPIs. 

• Build and optimize activation strategies across paid, owned and digital channels. 

• Improve funnel performance, conversion, customer relevance and commercial impact. 

• Use data, audiences, experimentation and personalization to grow in-life sales. 

• Lead performance marketing initiatives across channels such as Google, Meta and TikTok where relevant. 

• Strengthen measurement, attribution and campaign performance insights. 

• Work closely with marketing, analytics, IT, product, risk and business teams. 

• Translate business priorities into clear digital growth plans. 

• Lead with a test-and-learn mindset and create a strong performance culture. 

What makes you successful? 

We are looking for a commercially driven digital growth leader with a strong track record in performance marketing, data and conversion optimization: 

• have at least 10 years of experience in performance marketing, growth, digital marketing, budget management and CRO; 

• have proven experience growing digital sales and activation at scale; 

• Have proven experience in budget management towards commercial KPIs at high scale; 

• bring strong expertise in performance marketing channels such as Google, Meta and TikTok; 

• have a strong track record in data-driven decision making, customer targeting and audience building; 

• have deep experience with conversion optimization, funnel management and experimentation; 

• understand how to connect media, data, creative and customer journeys to drive commercial impact; 

• are strong in stakeholder management across business, marketing, analytics, IT and product teams; 

• are a people leader who builds ownership, collaboration and momentum; 

• are curious, entrepreneurial and not afraid to think big; 

• speak fluent Dutch and English; 

• have completed a HBO/WO degree; 

• thrive in a dynamic, complex and international environment. 

Your work environment  

You work within Tribe Growth, where we reach millions of customers daily via ING.nl and the ING app. We activate customers through external channels, personalize journeys, run continuous experiments, and work fully agile — all with the goal of improving the digital experience every single day.  

Our culture is built on:  

• self‑starting mentality  

• can‑do attitude  

• inspiring and elevating each other  

• curiosity and willingness to experiment  

• embracing mistakes and learning from them