Performance Marketing Manager

The Economist is seeking a highly analytical, hands-on Performance Marketing Manager with strong expertise in paid social, paid search, and organic social. Reporting to the Director of Performance Marketing, this role will plan, build, launch and optimise in-house customer-acquisition campaigns across key biddable media platforms.

The ideal candidate combines excellent media planning and execution skills with a deep curiosity about performance, audiences and conversion. They will be comfortable working directly in advertising platforms, managing meaningful budgets, translating data into action, and partnering closely with creative, analytics, product, editorial, and marketing teams to deliver subscription growth.

Key responsibilities

• Plan, build, launch and optimise paid search and paid social campaigns in-house, aligned to acquisition, revenue, CPA, ROAS and lifetime-value objectives.
• Manage day-to-day campaign execution across platforms including Google Ads and Meta, with exposure to additional channels such as LinkedIn, Reddit, display and native media a plus.
• Support the Director of Performance Marketing in developing channel strategies, media plans, forecasting and budget recommendations.
• Monitor performance closely and make proactive optimisation decisions across bidding, budgets, audiences, keywords, creative, placements and campaign structure.
• Identify insights and opportunities to improve conversion rates, efficiency, scale and incrementality across the acquisition funnel.
• Partner with creative teams to develop, test and refresh high-performing ad creative and messaging.
• Work with analytics, data and product teams to ensure accurate measurement, reporting and attribution, and to identify onsite and checkout-funnel opportunities.
• Produce clear campaign reporting and performance updates, communicating key results, risks and recommended actions.
• Work with Editorial in optimizing organic social content and creating stronger engaged prospects.
• Stay current on platform developments, privacy and measurement changes, and emerging paid-media opportunities.
• Help establish and maintain rigorous in-house campaign-management standards, documentation and quality assurance.

Skills and personal attributes

• Highly analytical, detail-oriented and comfortable making decisions from performance data.
• Strong hands-on operator who enjoys working directly in platforms and solving problems quickly.
• Curious and proactive, with a continual-test-and-learn mindset.
• Commercially minded, with a clear understanding of how media performance connects to revenue and customer value.
• Well organised, able to manage multiple campaigns, priorities and deadlines in a fast-paced environment.
• Strong communicator who can turn complex performance data into clear recommendations.
• Collaborative and comfortable working cross-functionally with creative, product, data and marketing stakeholders.
• Positive, accountable and motivated by ambitious growth targets.

Qualifications and experience

• 3–5 years’ experience in performance marketing, with significant hands-on responsibility for paid social and paid search.
• Experience working at a leading media/performance agency or an established consumer brand.
• Proven experience planning, launching and optimising customer-acquisition campaigns for a consumer subscription, e-commerce, app or other direct-to-consumer business.
• Strong working knowledge of Meta Ads Manager and Google Ads, including campaign structure, bidding, targeting, optimisation and reporting.
• Experience managing substantial media budgets and delivering against CPA, ROAS, revenue or subscription-growth targets.
• Familiarity with web analytics, attribution and reporting tools, such as Google Analytics, Amplitude, Looker Studio, Excel or Google Sheets.
• Experience in working with owned social channels and reporting tools, analyzing organic engagement signals.
• Experience with additional platforms—including LinkedIn, TikTok, Reddit, Apple Search Ads, DV360, Outbrain or other DSPs—is desirable.
• Bachelor’s degree or equivalent relevant professional experience.

#LI-Hybrid