Accenture Song | Media Australia | Melbourne

Purpose of the Role

Accenture Song brings together creativity, data and technology to improve how media drives growth.

The Performance Group Director leads the performance marketing strategy, architecture and innovation agenda across paid search, paid social, programmatic, CTV, app acquisition, CRM-led activation and emerging channels.

This is a senior client and capability leadership role. It requires strategic judgement, deep technical credibility and the ability to guide specialists across every biddable channel.

The role has access to Accenture’s broader data and technology capability, including AI, clean rooms, advanced measurement and global platform partnerships.

Key Responsibilities

• Own the performance marketing vision and roadmap, including channel strategy, measurement, testing, AI adoption and capability development.
• Connect brand and performance activity across the customer journey, from awareness and acquisition through onboarding, retention, cross-sell and loyalty.
• Define KPI hierarchies, attribution frameworks, commercial success measures and budget-allocation principles.
• Set standards across paid search, social, programmatic, CTV/BVOD, app acquisition and partner channels.
• Govern bidding, audience, creative rotation, testing and optimisation practices, including SEM architecture and app campaigns.
• Lead privacy-safe measurement across GA4, CAPI, server-side tagging, clean rooms, incrementality testing, MMM inputs and offline-to-online attribution.
• Translate complex performance data into clear commercial advice for senior marketing leaders, including CMOs.
• Lead adoption of AI-assisted optimisation, automation and agent-enabled workflows with appropriate governance and quality controls.
• Govern the performance technology stack and lead platform betas and innovation pilots.

Leadership, Clients & Growth

• Lead and develop Performance Directors and Managers, building a culture of analytical rigour, testing, healthy challenge and continuous improvement.
• Manage capability development, workload, wellbeing and the transition to AI-augmented ways of working.
• Act as the senior performance authority for clients, leading QBRs, annual reviews and capability roadmaps.
• Identify growth opportunities across channels, audiences, technology and commercial triggers, and turn them into strong proposals.
• Shape Accenture Song’s performance marketing point of view through thought leadership, benchmarking and industry participation.
• Support new business and organic growth with performance strategy and commercial expertise.
• Partner with media, strategy, data and technology leaders to ensure compliant, privacy-safe and integrated delivery.

Key Skills & Experience

• 10-15 years of experience in performance marketing, including 3-5 years in a Director-level leadership role.
• Enterprise-scale leadership across paid search, paid social, programmatic, app acquisition and CRM-led activation.
• Strong hands-on knowledge of Google Ads, Meta Ads Manager, DV360, The Trade Desk, TikTok Ads and Apple Search Ads, or comparable platforms.
• Advanced expertise in measurement architecture, attribution, experimentation, CAPI, GA4, server-side tagging, clean rooms and MMM data preparation.
• Fluency across DSPs, CDPs, analytics, attribution and AI-assisted optimisation tools.
• Experience within a high-investment category such as retail, financial services, telecommunications, automotive or health.
• A track record of building high-performing teams and connecting media investment to acquisition, retention and commercial growth.
• Clear and credible communication with senior clients, combined with strong performance storytelling skills.

Why Accenture Song?

There is no such thing as performance media. There is only media performance.

At Accenture Song, you’ll combine media craft with data, technology and AI to solve complex growth problems for ambitious Australian brands and help build a performance capability few agencies can match.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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