Description -

Job Summary
• This role is responsible for creating and drafting a wide range of marketing materials and leading the update and maintenance of a customer reference database. The role involves executing communication plans targeting diverse audiences and tracking and reporting key performance metrics. Additionally, the role includes conducting research on industry trends, managing budgets, and collaborating with cross-functional teams to ensure successful communication program execution, while also providing expertise, analysis, and fostering a knowledge management culture.

Responsibilities
• Creates and drafts direct mail, catalog, telemarketing, brochures, spec sheets, white papers, sales tools, newsletters and/or email marketing projects.
• Identifies strategic new wins across a business, industry, or geography, and provides timely, quality customer references to internal clients.
• Leads update and maintenance of customer reference database with information on referenceable customers.
• Executes communication plans that strategically target global, national, regional, sub-regional, or local audiences.
• Tracks, measures and reports business group or country measurements of success like calls, clicks, leads, revenue, etc.
• Conducts research to identify industry trends, competitive landscapes, and customer preferences.
• Tracks budget and expense management, manages project budgets as assigned and manages assignments to agencies or contractors as needed.
• Participates in coordination with cross-functional teams to ensure the successful execution of communication programs.
• Develops conclusions, recommendations, and written reports, contributing proactively through research and data analysis support, and sharing knowledge to foster a knowledge management culture.
• Works independently on moderate scope problems, applying professional expertise, exercising judgment, and resolving various issues by following company policies and procedures.


Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 2-4 years of work experience, preferably in direct marketing, communications, or a related field or an advanced degree with little or no work experience.

Preferred Certifications
NA

Knowledge & Skills
• Change Management
• Communication Strategies
• Content Creation
• Content Development
• Content Strategy
• Corporate Communications
• Customer Relationship Management
• Internal Communications
• Journalism
• Key Performance Indicators (KPIs)
• Marketing
• Marketing Communications
• Media Relations
• Newsletters
• Press Releases
• Project Management
• Public Relations
• Social Media
• Strategic Communication
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts immediate team and acts as an informed team member providing analysis of information and limited project direction input.

Complexity
• Responds to routine issues within established guidelines.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
 

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"