About Us 

At Southwest Airlines, we believe that flying should feel like freedom. For over 50 years, we’ve been connecting people to what matters most with low fares, legendary hospitality, and a heart for service. Our culture is built on the principles of fun, friendliness, and family, making us one of the most admired workplaces in the world. 

If you’re passionate about making a difference, love working in a fast-paced environment, and want to help millions of travellers reach their destinations with a smile, Southwest Airlines is the place for you. Here, your career can truly take flight. 

Job Summary

Model the Southwest Way

• Guide and lead team members using SWA talent management practices to coach, develop, and engage employees

• Adhere to Company values and competencies to foster a culture of inclusion, recognition, and support of a safe work environment

• Invest in leadership and self-growth through participating in continuous learning and development

Responsibilities

• Lead, support, and influence the achievement of the mission, goals and objectives of the department and organization

• Participate fully in organizational processes and initiatives, i.e. performance management, interviewing, budgeting, training, etc.

• Lead the resolution of organization, team and individual issues, making appropriate decision

• Develop and execute strategies and processes to improve performance and the value of products and services provided

• Lead cross-functional Teams to deliver solutions and services to meet enterprise needs

• Provide Technical thought Leadership related to assigned functional areas

• Deliver technology solutions using best practices to achieve maximum Team productivity while delivering high quality products

• Stay abreast of emerging trends, processes, and solutions related to assigned responsibilities

• Build strong, collaborative relationships and credibility while influencing and driving change across respective Business and Technology Teams

• Work with Technology and business partners to measure financial benefits and demonstrable business value

• May perform other job duties as directed by Employee's Leaders

• Lead the technology capability supporting planning, demand intake, and prioritization across the Marketing and Digital organizations. 

• Architect and continuously improve enterprise workflows across Adobe Workfront, Workfront Fusion, AEM and connected CMS/DAM platforms

• Design scalable demand-intake processes that connect strategic priorities with execution capacity, creative workflows and digital publishing. 

• Transform manual and fragmented intake processes into automated, low-friction marketing and digital workflows. 

• Develop intelligent routing, approval and prioritization mechanisms that improve speed-to-market, visibility, business team dependencies, and decision-making. 

• Design and evolve capacity planning and resource-allocation models that help teams prioritize work against available delivery capacity. 

• Explore opportunities to incorporate AI-assisted briefs, intelligent intake and automation into planning and demand-management workflows. 

Knowledge, Skills and Abilities

• Knowledge of business/Leadership principals, including planning, organizing, directing, developing, and supervising

• Knowledge of personnel practices and regulations

• Knowledge of software development practices, concepts, methodologies, tools and trends

• Proficient knowledge of project management methodologies

• Skilled in excellent partnering, negotiation and communication in order to facilitate interactions with business Customers and technology teams

• Ability to provide tactical leadership for Team(s)

• Ability to use appropriate motivation and influence techniques to achieve desired Team results

• Ability to set and manage stakeholder expectations

• Ability to deliver quality projects on time and within budget

• Ability to manage projects using the organization's project management methodology

• Strong understanding of enterprise MarTech platforms, workflow architecture and marketing operations. 

• Deep knowledge of Adobe Workfront and integration/middleware platforms, with experience designing enterprise workflow and automation solutions. 

• Strong understanding of how CMS, DAM and associated marketing platforms integrate into an enterprise Content Supply Chain.