Media Planner | Digital | Scanad Uganda

Role summary

The Media Planner plans, coordinates and implements media and digital marketing campaigns that deliver measurable results for clients. The role translates client briefs into audience-led media plans and integrated digital solutions, ensuring that campaigns are commercially viable, creatively effective and aligned with client objectives and budgets.

Working closely with program managers, program directors, Client Service, Strategy, Creative, Media and brand teams, the Media Planner coordinates briefs, assets, timelines and approvals; supports media buying and campaign execution; monitors performance; and recommends optimizations. The role combines hands-on delivery, client coordination, analytical thinking and commercial awareness in a fast-paced creative environment.

Key Responsibility

Media Strategy, Planning & Campaign Management

• Develop audience-led media and digital marketing strategies, plans, and campaigns aligned with client objectives, target audiences, and budgets.
• Translate briefs into channel recommendations across social media, search, display, websites, email, mobile, and other relevant channels.
• Integrate digital campaigns with advertising, media, PR, and brand communications, working with Strategy, Creative, and Media teams.
• Coordinate media planning, campaign setup, buying, implementation, and monitoring; recommend timely optimizations and effective audience targeting.
• Keep abreast of platform developments, digital trends, tools, and emerging technologies.

Client Management, Brief Intake & Business Development

• Act as a point of contact for brand teams, working with Program Managers, Program Directors, and Client Service to clarify client needs and briefs.
• Ensure briefs are comprehensive, clearly articulated, and completed using required briefing templates.
• Participate in client presentations, strategic discussions, campaign reviews, and performance meetings.
• Identify account expansion opportunities and contribute to new business pitches, proposals, and capability presentations.
• Ensure recommendations are commercially sound and aligned with client budgets.

Asset Coordination, Project Tracking & Team Delivery

• Gather brand guidelines, artwork, legal approvals, and supporting materials.
• Manage small projects and support Program Managers on larger projects.
• Coordinate digital media buyers, social media executives, community managers, content creators, designers, and other working teams.
• Track progress, identify roadblocks and delays, provide status updates, and manage stakeholder expectations.
• Maintain project management and workflow system data and reports.

Digital Media Performance, Analytics & Reporting

• Support the Media Manager by coordinating creative assets and media plans, monitoring campaign live dates, and assisting with spend reporting.
• Track agreed KPIs, including reach, engagement, traffic, leads, conversions, cost per acquisition, and return on advertising spend.
• Translate campaign data into actionable recommendations.
• Ensure accurate campaign tracking, reporting, and performance documentation.

Content, Community Management & Quality Assurance

• Guide digital content plans to align with brand positioning, campaign objectives, and audience needs.
• Ensure content is timely, accurate, engaging, and consistent with brand guidelines.
• Check deliverables against briefs and agency quality standards.
• Facilitate constructive review and feedback and track final approvals and timely asset delivery.

Commercial & Financial Management

• Support digital revenue growth, service development, and account expansion.
• Prepare and review media and digital estimates, budgets, scopes of work, and proposals.
• Monitor project costs, resource utilization, profitability, and budget performance.
• Support supplier and platform partner management.
• Support purchase order and budget management for the Head of Media Futures (HOMF) department.

Governance, Compliance & Risk Management

• Ensure campaigns comply with client requirements, platform policies, applicable laws, and data protection requirements.
• Maintain appropriate approvals for content, media spend, reporting, and campaign changes.
• Identify delivery, reputational, financial, and compliance risks and recommend mitigation measures.
• Support compliance and governance for DCH, Marketing Assets, and Virtual Content Studio deployment.

Additional HOMF Team Support

• Support people engagement, team-building, and other social or culture activities.
• Assist with onboarding new team members, including coordination of laptops and email access where applicable.

Key Success Measures

• Digital Revenue Growth: Contribution to digital revenue, account growth, and new business opportunities.
• Client Satisfaction & Retention: Responsive client service and retention of digital business.
• Campaign Performance: Achievement of agreed campaign KPIs and effective optimization.
• Delivery Excellence: Timely, high-quality delivery within approved budgets and scopes.
• Commercial Performance: Project profitability and effective budget management.
• Team Delivery: Coordination, collaboration, accountability, and team support.
• Innovation: Solutions and approaches that improve client outcomes or agency capabilities.
• Reporting & Governance: Timely reporting, accurate analysis, and compliance with procedures.

Professional Qualifications

Education

• Bachelor’s degree in Marketing, Communications, Project Management, or a related field.
• Relevant experience may substitute for formal education.

Experience

• 1–5 years of experience in project management, account management, or a similar role, preferably within a marketing agency or in-house creative team.

Technical Competencies

• Media and digital marketing strategy, campaign planning, and integrated delivery.
• Paid media planning, buying, optimization, and reporting.
• Familiarity with Meta Ads, Google Ads, TikTok Ads, and LinkedIn Ads.
• Web analytics, conversion tracking, audience insights, and performance measurement.
• Social media management and digital content planning.
• Familiarity with content management systems and digital reporting platforms.
• Proficiency in project management tools.

Core Competencies & Personal Attributes

• Strategic thinking
• Commercial acumen
• Leadership and accountability
• Client orientation
• Analytical thinking
• Communication and presentation
• Collaboration
• Adaptability and innovation
• Attention to detail
• Problem-solving
• Proactive, reliable, resourceful, and calm under pressure

Company Profile

Scanad Uganda is the leading indigenous integrated agency in Uganda, renowned for managing an extensive portfolio of local, regional, and global clients including Airtel, dfcu Bank, Diageo (UBL), P&G, Unilever, Coca-Cola, Basco Paints, Sanlam, Upfield and many more.

With over 31 years of experience in the Ugandan market, Scanad Uganda has established itself as a pivotal partner for businesses seeking growth & innovation. As part of WPP Scangroup & the wider WPP network, Scanad Uganda benefits from unparalleled resources and expertise in the advertising and marketing industry.

Our history of successful collaborations with our clients has seen us win numerous accolades, with notable awards including Lories, UAA (Silverbacks) and the Uganda Marketing Excellence Awards, among others.