Über diese Marketing Specialist, Urology and Critical Care & Surgery Stelle bei BD
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
1. MARKETING KNOWLEDGE
Demonstrate excellent knowledge and understanding of those sectors of the market relative to the business to ensure the company’s products achieve their maximum potential.
Main Activities:
- Establish and maintain accurate overall market information relating to size, trends, selling prices and promotional programs.
- Evaluate economic trends and changes in consumer demand.
- Monitor and analyze competitors’ activities, highlighting its potential impact on the business.
- Gather and analyze market & sales data
- Generate reports on marketing and sales metrics
- Perform clerical and administrative duties as needed
2. MARKETING PLANS/ACTIVITIES
Develop and recommend for marketing plans to achieve optimum sales and profitability within company guidelines.
Main Activities:
- Develop and implement marketing plans which include sales/profit objectives, strategies, tactics, sales and promotional budgets.
- Organize promotional campaigns and coordinate all aspects of product advertising including new product launch.
- Ensure attendance at conferences for achieving maximum market exposure within the constraints of the promotional budget.
- Participate in the process of determining price and volume discount policies.
- Collaborate to generate digital and print advertising material
- Ideate and coordinate with the marketing design and content teams
3. NEW PRODUCT OPPORTUNITIES
Identify and communicate new product opportunities to management.
Main Activities:
- Develop a marketing proposal and/or plans for new products providing detailed market forecasts of volume, price and cost.
- Search, identify and implement continuously, product line consolidation/discontinuance programs.
4. TECHNICAL PRODUCT KNOWLEDGE AND TRAINING
Develop and maintain superior technical product knowledge and provide specialist training to sales staff and customers.
Main Activities:
- Develop and implement product training programs to ensure staffs are fully conversant with selling features and benefits of assigned products.
- Recognize and understand strengths and weakness of competitors’ products with specific relevance to company’s products within which training is being given.
Why Join Us?
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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