About us

Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.

For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.

At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world. 

Why join us?

At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:

• Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!

• Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
• Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!

Join us as we redefine what it means to build an enduring global consumer group.

The role

You will support and contribute to the overall omnichannel marketing strategy for Love, Bonito Malaysia, with a focus on influencer marketing and PR across key platforms and channels, while also supporting events and brand activations. Reporting to the Assistant Marketing Manager of Malaysia, you will play an integral role in strengthening Love, Bonito’s brand presence and driving the brand’s continued growth in the Malaysian market.

Main responsibilities

• KOL collaborations: Research and shortlist KOLs that fits into Love, Bonito Malaysia, and develop content ideas and coordinate outfit selections.
• KOL try-on coordination: Prepare lookbooks, generate tracking links, coordinate orders and manage deliveries.
• KOL campaign management: Coordinate KOL outreach, briefs, content timelines and posting deliverables.
• Weekly performance reporting: Track KOL content, reach, engagement and campaign insights.
• KOL seeding: Coordinate product gifting, allocations and deliveries for campaign-based seedings.
• KOL contracts & payments: Coordinate KOL contracts, invoices and payments, ensuring all documentation and payments are completed accurately and on time.
• Content & social media: Support content creation and stay updated on social media trends.
• KOL & media events: Support the planning, coordination and execution of events and activations.
• Campaign coordination: Work with internal teams to manage timelines, resolve issues, and execute campaigns.
• Trackers & administration: Maintain KOL/PR databases, expense trackers, and campaign records.
• External partnerships: Research and coordinate partnerships to drive brand awareness and customer acquisition.

Good to have

• Xiao Hong Shu platform management: Support day-to-day XHS management, including sourcing and liaising with KOLs, coordinating content collaborations and ensuring timely execution of campaigns.

Requirements

Qualifications & Experience

• Available for a minimum of 4-6 months internship 
• Ability to work in a fast-paced environment with high goals and KPIs
• Effective communicator and an influential team player
• Undergraduates and graduate students are both welcome to apply
• Passion for all things Public Relations, KOL management, Events management and other marketing functions related
• Updated with the current social media and influencer trends globally and in Malaysia
• Has an agile, multitasker, and open-to-learn mindset 
• An ability to think & work strategically and systematically

Additional information

• The role requires the person to be based in MY
• Added Advantage: Possess own transport & Proficient in Mandarin, both spoken and written.