Marketing Operations Associate – Salesforce, CRM & List Building

Position Type: Full-Time, Remote
Working Hours: U.S. Central Time (CST)

About the Role

At Pavago, one of our clients is hiring a Marketing Operations Associate to support CRM management, marketing data, prospect list building, campaign operations, reporting, and workflow optimization.

This is a hands-on, execution-focused role for someone who enjoys working behind the scenes to keep marketing systems clean, accurate, organized, and scalable.

You’ll work closely with the VP of Marketing and support day-to-day operations across Salesforce, marketing automation platforms, prospecting tools, campaign reporting, and data management.

The ideal candidate is highly detail-oriented, comfortable working with large amounts of CRM data, and capable of turning messy marketing processes into reliable, repeatable workflows.

What You’ll Own

Salesforce CRM & Marketing Data Management

Maintain the accuracy and reliability of marketing data inside Salesforce CRM.

You’ll:

• Audit, clean, and standardize CRM records.
• Maintain accurate lead and contact information.
• Identify and merge or resolve duplicate records.
• Standardize fields and data formatting.
• Maintain campaign attribution and source data.
• Segment records based on marketing and campaign requirements.
• Monitor CRM hygiene and proactively identify data quality issues.
• Ensure marketing data is clean and ready for campaign execution.
• Support accurate reporting across marketing and sales systems.

Prospect List Building & Data Enrichment

Build targeted B2B prospect lists using tools such as:

• ZoomInfo
• Apollo
• LinkedIn
• Similar prospecting and data-enrichment platforms

You’ll:

• Research companies and decision-makers.
• Build lists based on Ideal Customer Profile criteria.
• Validate and enrich prospect information.
• Segment prospects by:
• Industry
• Job title
• Geography
• Company size
• Campaign criteria
• Remove duplicates and inaccurate records.
• Prepare clean, campaign-ready lists.
• Support outbound marketing and lead generation initiatives.

Marketing Automation & Campaign Operations

Support campaign execution across platforms such as:

• Salesforce
• Pardot / Marketing Cloud Account Engagement
• HubSpot
• Similar marketing automation systems

Responsibilities include:

• Supporting email campaign setup and execution.
• Building and maintaining audience segments.
• Assisting with nurture workflows.
• Maintaining campaign tracking.
• Ensuring proper tagging and attribution.
• Performing pre-launch data and campaign checks.
• Monitoring campaign operations for errors or inconsistencies.
• Supporting accurate handoffs between marketing and sales.

Reporting & Marketing Analytics

• Maintain marketing dashboards and reporting systems.
• Track campaign and lead generation activity.
• Validate reporting data for accuracy.
• Identify inconsistencies between CRM and marketing platforms.
• Support campaign attribution reporting.
• Prepare recurring marketing performance reports.
• Help leadership maintain visibility into campaign and pipeline activity.
• Improve reporting processes as marketing operations scale.

Marketing Operations & Process Improvement

• Document marketing processes, workflows, and SOPs.
• Identify repetitive or inefficient processes.
• Recommend improvements to marketing workflows.
• Help standardize recurring operational tasks.
• Maintain clear documentation for campaign setup and execution.
• Support automation opportunities where appropriate.
• Help create scalable systems that reduce manual work and improve accuracy.

SEO & Website Support

Provide basic operational support for website and SEO initiatives, including:

• Website audits
• Metadata updates
• Keyword implementation
• Internal linking
• Content updates
• Basic CMS maintenance
• Competitor research

Deep technical SEO expertise is not required, but familiarity with fundamental SEO concepts is valuable.

Content & Marketing Support

Assist the marketing team with:

• Email formatting
• Campaign setup
• Content publishing
• Marketing asset coordination
• Canva templates
• Marketing collateral updates
• Website content changes
• Organizing campaign assets

Ensure marketing materials remain consistent, accurate, and organized.

Required Experience & Skills

Core Requirements

• Professional experience with Salesforce CRM.
• Hands-on experience with:
• CRM management
• Data hygiene
• Lead/contact management
• Segmentation
• Reporting
• Duplicate management
• Experience with marketing automation platforms such as:
• Pardot / Marketing Cloud Account Engagement
• HubSpot
• Similar platforms
• Experience using prospecting and list-building tools such as:
• ZoomInfo
• Apollo
• LinkedIn
• Strong Excel or Google Sheets skills.
• Strong attention to detail and data accuracy.
• Excellent organizational and documentation skills.
• Strong written English communication.
• Ability to manage multiple operational priorities simultaneously.
• Ability to work independently in a remote environment.
• Availability during CST business hours.

Nice-to-Have Experience

• Experience supporting U.S.-based marketing teams.
• B2B marketing experience.
• Experience supporting email marketing campaigns.
• Familiarity with:
• SEO
• Website optimization
• CMS platforms
• Canva
• Content publishing
• Marketing asset management
• Experience working within:
• SaaS
• Agencies
• B2B organizations
• Growth-focused companies
• Familiarity with marketing attribution and lead lifecycle reporting.
• Experience documenting SOPs and improving operational workflows.

What Makes You a Strong Fit

You:

• Are extremely detail-oriented and notice inconsistencies quickly.
• Enjoy working with CRM systems, spreadsheets, and marketing data.
• Care about clean data and accurate reporting.
• Can build targeted prospect lists without sacrificing data quality.
• Naturally create structure around repetitive processes.
• Follow through without requiring constant reminders.
• Can manage multiple campaigns and operational requests simultaneously.
• Proactively identify workflow problems and recommend improvements.
• Understand that strong marketing performance depends on reliable systems and clean data.

What a Typical Day Looks Like

Your day may include:

• Auditing Salesforce for duplicate or incomplete records.
• Cleaning and standardizing CRM data.
• Building targeted prospect lists in ZoomInfo or Apollo.
• Enriching and validating prospect information.
• Segmenting contacts for upcoming campaigns.
• Supporting email and nurture campaign setup.
• Reviewing campaign tagging and attribution.
• Updating marketing reports and dashboards.
• Documenting or improving marketing SOPs.
• Making basic website or CMS updates.
• Supporting SEO and competitor research.
• Coordinating marketing assets and content.
• Working with the VP of Marketing on operational priorities.

In short: you keep the marketing engine organized by ensuring the CRM, data, prospect lists, campaigns, reporting, and workflows are accurate and ready to scale.

Key Metrics for Success

• Salesforce CRM data accuracy and hygiene.
• Quality and accuracy of prospect lists.
• Low duplicate and incomplete-record rates.
• Campaign setup and execution accuracy.
• Marketing attribution and reporting reliability.
• Timely completion of marketing operations tasks.
• Quality and adoption of documented SOPs.
• Improved workflow efficiency.
• Reliable operational support for campaign launches.

Why This Role Stands Out

• Work directly with senior marketing leadership.
• High ownership across CRM and marketing operations.
• Hands-on exposure to Salesforce and modern marketing technology.
• Opportunity to improve and scale marketing systems.
• Exposure to campaign operations, data, reporting, SEO, and lead generation.
• Fully remote work environment.
• Strong career progression into:
• Marketing Operations Specialist
• Senior Marketing Operations
• CRM Administrator
• Campaign Operations
• Revenue Operations (RevOps)

Spark Hire Intro Video

As part of the application process, you’ll be asked to complete a short Spark Hire intro video.

We’d like to hear about:

• Your experience with marketing operations and CRM management.
• Your hands-on experience using Salesforce.
• How you maintain CRM data hygiene and identify duplicate, incomplete, or inaccurate records.
• Your experience with Pardot / Account Engagement, HubSpot, or other marketing automation platforms.
• Your experience building targeted prospect lists using ZoomInfo, Apollo, LinkedIn, or similar tools.
• How you validate and enrich prospect data before using it in a campaign.
• An example of a marketing workflow or process you improved.
• Your experience supporting email campaigns, nurture workflows, or campaign operations.
• How you ensure campaign attribution and reporting data remain accurate.
• Your Excel or Google Sheets experience.
• Any experience you have with SEO, CMS updates, Canva, or content publishing.
• How you prioritize when multiple marketing operations requests need to be completed simultaneously.

Keep your responses clear, concise, and conversational. We’re particularly interested in your hands-on Salesforce experience, data accuracy, list-building ability, attention to detail, and operational ownership.

Completion of the Spark Hire intro video is required for your application to be considered.

Interview Process

• Initial Screening Call
• Spark Hire Intro Video
• Recruiter Interview
• Client Interview
• Offer & Onboarding

Apply Now

If you have hands-on experience with Salesforce, CRM data management, prospect list building, and marketing operations, and enjoy keeping systems clean, organized, and scalable, we’d love to hear from you.

Apply today and complete the required Spark Hire intro video to move forward in the hiring process.

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